SEDCO Capital, one of the largest asset managers in Saudi Arabia, has participated in the Islamic Finance Forum as an associate sponsor to discuss the benefits of combining Shariah finance principles with ethical investment.
The forum, which took place at Mansion House in London, included several panels and workshops focusing on trends in Islamic finance and European markets. Panel topics included the role of European stock exchanges in facilitating Islamic capital raising, Islamic corporate financing activity in Europe and the impact of Brexit.
Kamran Butt, managing director at SEDCO Capital, participated in the panel discussion entitled “Responsible Investing: The Shift toward Green Finance, ESG & Ethical Funds,” alongside executives from the Luxembourg Stock Exchange and other global institutions.
Butt said: “We call this Prudent Ethical Investing, combining Shariah principles, which involve avoiding excess leverage, and ESG principles which ensure our investments serve society. We have found that both sets of principles combined, create optimal risk adjusted returns and provide the right investment characteristics for our clients.”
The participation from SEDCO Capital comes after Hassan Al-Jabri, SEDCO Capital’s CEO, launched the firm’s new Prudent Ethical Investing (PEI) investment strategy, integrating Shariah-compliant investment approach with ethical investing.
PEI stresses the importance of due diligence and transparency around investment structures, processes and reporting while also integrating the analysis of environmental, social and governance criteria in the investment process. The strategy seeks to avoid high financial risk and aims to enhance long-term risk-adjusted returns.
Al-Jabri, who has been developing the PEI approach since 2013, recently oversaw the publication of a seminal SEDCO Capital white paper, entitled “How can Responsible Investors Benefit from Islamic Criteria?” which looked at the performance of responsible investments, Islamic investments and conventional portfolios across the US, Europe and Asian equity markets. The research showed that Shariah-compliant portfolios have outperformed conventional and responsible investment strategies over the last decade on an absolute return and risk-adjusted basis across all analyzed markets.
SEDCO Capital was the first Saudi asset manager and the first fully Shariah-compliant asset manager to become a signatory of the United Nations Principles of Responsible Investing (UNPRI), an initiative started by former UN Secretary General Kofi Annan. This principle-based framework called for the incorporation of environmental, social and governance variables when analyzing risk for any investment.
SEDCO Capital participates in Islamic Finance Forum
SEDCO Capital participates in Islamic Finance Forum
LuLu Walkathon: 22,000 participants champion greener future
Alkhobar’s New Corniche transformed into a vibrant hub of energy and community spirit when more than 22,000 people gathered for the highly anticipated “LuLu Walkathon.” Organized by LuLu Saudi Hypermarket, the 3-km event was held under the patronage of the Ministry of Sport and Alkhobar municipality on Jan. 31. The walkathon successfully united the community under the themes of health and environmental sustainability.
The event was held with the cooperation of Meshaal Al-Harbi, head of Alkhobar municipality, and Tareq Al-Qahtani, director of the Ministry of Sport’s Eastern Province branch. The official flag-off was performed by Mohammed Haris, director of LuLu Hypermarket Saudi Arabia.
This year’s walkathon went beyond fitness, offering a rich tapestry of entertainment including soulful traditional Arabic music, a contemporary violin performance, and a playful “donuts dance,” which ensured a festive atmosphere for families of all ages.
A major highlight of the morning was the presence of Khadra. Khadra served as a living reminder of the Kingdom’s deep-rooted cultural artistry, posing for photos with the thousands of participants who lined the coast. To ensure every attendee felt the spirit of the celebration, participants were geared up with a premium merchandise kit containing custom-branded T-shirts and caps. Furthermore, every individual who successfully completed the 3-km route was rewarded with an exclusive LuLu goodie bag at the finish line to celebrate their achievement.
Sustainability remained a core pillar for the LuLu Walkathon this year, reflecting the brand’s long-term environmental vision. LuLu’s staff managed the route with a strict focus on environmental responsibility, while strategically placed refreshment stalls kept walkers hydrated without compromising the pristine condition of the corniche.
The massive success of the event was supported by key partners, including MasterCard as the commercial sponsor and Nada, which provided vital refreshments, alongside significant support from Radio Mirchi and Alyaum newspaper.
“The walkathon concluded not just as a race, but as a meaningful tribute to the Kingdom’s past and a definitive step toward a sustainable future,” a statement said. “By blending physical activity with cultural celebration and environmental stewardship, LuLu Hypermarket reaffirmed its commitment to the Saudi community, promoting an active, engaged, and responsible lifestyle for all residents.”








