PARIS: Italy’s Gucci will stop using fur in its designs from next year, joining a growing number of fashion houses looking at alternatives amid pressure from animal rights activists and changing consumer tastes.
Gucci, part of Paris-based luxury conglomerate Kering , has seen its sales rise over the past two years under creative director Alessandro Michele.
Marco Bizzarri, Gucci’s chief executive, said the brand would drop fur starting from its spring and summer 2018 collection, adding that the decision had been taken alongside Michele.
“In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values,” Bizzarri said.
Gucci, which has produced fur-lined loafers and luxurious mink fur coats in the past, is the latest label or major retailer to stop using fur.
In June, Yoox Net-A-Porter, a multi-brand online luxury retailer, adopted a fur-free policy on accessories and clothing sold on the site.
Anti-fur protesters have been known to demonstrate outside catwalk shows at fashion weeks around the world to call for an end to practices many see as cruel to animals, and luxury goods buyers have become more sensitive to environmental issues, too.
Many top end labels are tightening their policies on how leather is sourced from tanneries and how they obtain furs, after a series of scandals over how animals are treated in breeding farms.
Animal rights campaigners welcomed the move from Gucci, saying it could have a knock-on effect.
“Gucci’s decision will radically change the future of fashion,” Simone Pavesi, manager of animal-free fashion at Italian campaign group LAV. “As fashion becomes more and more ethical, supply chains that revolve around animals will be a thing of the past.”
Italian fashion house Gucci to stop using fur
Italian fashion house Gucci to stop using fur
Review: Voyna 19 — ready-to-wear pieces designed with precision
- The collection features pieces such as the trench jumpsuit and signature belts, which highlight attention-to-detail and create garments suited for fast-paced urban life
In today’s fashion landscape, a few brands stand out not just for selling clothes but for presenting a clear lifestyle vision.
Among these emerging names gaining attention regionally and internationally is Voyna 19, a contemporary women’s fashion label that blends modesty with modernity and offers a forward-looking take on elegance.
At its core, Voyna 19 focuses on ready-to-wear pieces designed with precision, combining comfort with a bold artistic touch.
The brand recently launched its “Silence” fall-winter 2025/26 collection, which marks an evolution in its identity toward more structured, contemporary pieces.
The capsule emphasizes clean lines, geometric cuts and layering techniques that balance strength and femininity. Each piece is designed for flexibility and movement, catering to women seeking elegance that fits seamlessly into a modern, urban lifestyle.
The collection features pieces such as the trench jumpsuit and signature belts, which highlight attention-to-detail and create garments suited for fast-paced urban life.
The use of textures, precise tailoring and layered silhouettes demonstrates the brand’s commitment to blending practicality with high-concept design.
While Voyna 19 excels in blending modernity with modesty, the brand could further diversify its palette and materials to appeal to a broader range of climates and cultural contexts.
Some pieces, though visually striking, may lean toward conceptual styling that might not fully translate into everyday wear for all women. Expanding accessibility in sizing and experimenting with more versatile, seasonless designs could help the brand to strengthen its global presence.
Voyna 19 represents a rising success story in contemporary fashion, redefining how modesty and elegance can coexist.
