LONDON: Throughout October, Arab News will place a proud pink ribbon on its masthead to mark Breast Cancer Awareness Month.
This year marks the 25th anniversary of the pink ribbon, a powerful symbol for millions of people affected by the disease.
Breast cancer is one of the major causes of cancer-related deaths among women and has become the most common malignant disease among Arab women.
The most recent statistics from the World Health Organization show that in 2012, there were 99,000 cases of breast cancer reported across the Middle East, North Africa, and parts of Central Asia combined, whereas the EU had 367,000 cases, and the US had 1,677,000.
While breast cancer rates in the MENA region are evidently lower than in the West, the disease appears in Arab women on average at least 10 years earlier than among their global counterparts, according to research from Lotfi Chouchane and Konduru Sastry of Weill Cornell Medical College in Qatar, published in the Lancet Oncology.
In their findings, the Weill Cornell Medical College experts noted that when the disease is first discovered, Arab women are found to have a more advanced stage of the disease with larger tumors. The regional trend toward delayed discovery only adds to the impetus to promote awareness of the disease in women.
Throughout the month, the Arab News website and printed newspaper will feature a series of special reports focused on raising awareness of breast cancer and combating the disease in the Middle East and globally. Our team will be doing all we can to promote this worthy and increasingly vital cause.
Arab News goes pink for Breast Cancer Awareness Month
Arab News goes pink for Breast Cancer Awareness Month
Media ministry’s Konoz wins 6 gold awards
- “The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields
RIYADH: The Konoz Saudi Arabia initiative, one of the Ministry of Media’s programs, achieved a global milestone by winning six gold awards at the AVA Digital Awards for its documentary film “The Destination.”
Awards were given for documentary, film, editing, informational, cinematography and directing.
With the achievement, the film’s total awards since its release have risen to 13, in addition to receiving three international commendations, bringing the initiative’s overall tally to more than 50 local and international awards.
“The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields. The film highlights the steady and accelerated steps toward realizing Saudi Vision 2030 and the Kingdom’s transformation into a global destination.
The documentary is currently available on the Shahid and stc tv platforms, in addition to being screened onboard Saudia flights. It combines creative footage drawn from trusted media sources covering events across the Kingdom with exclusive interviews featuring experts and specialists in the fields addressed by the film.
To date, the documentary has surpassed 10 million views across various platforms.
The AVA Digital Awards are among the most prestigious international awards, established in the US nearly 19 years ago. The awards aim to honor excellence in planning, directing, design and production across digital campaigns, audio and video production, website development, and social-media marketing and engagement.
