SHANGHAI: Feeling trapped in her “boring” life as a member of China’s modern workforce, “Yaorenmao” escapes online, where she prances and preens in cosplay outfits for her 1.3 million fans.
Her alternative world is bilibili.com, a Shanghai-based video-sharing platform that has attracted more than 150 million Chinese users with its eclectic mix of user-generated videos and animation largely inspired by the Japanese world of ACG (animation, comics and games).
Spurred in part by a shortage of engaging youth-oriented content in China where Facebook and YouTube are blocked, and media and entertainment outlets are heavily censored, Chinese ACG is developing into a multi-billion-dollar industry, analysts say, drawing investment from tech titans such as Tencent and Alibaba.
And with amateur video uploads booming in smartphone-addicted China, platforms like bilibili are fueling and capitalizing on the ease with which the average Chinese armed with a camera can attain viral celebrity.
The twenty-something Yaorenmao, a pseudonym meaning “cat that bites people,” began a few years ago to upload brief DIY videos from her home in the southwestern city of Chengdu in 2011. She dances to saccharine-sweet tunes in the clips, acting out an unfulfilled childhood dream of becoming a dancer.
“I worked like a normal person after graduation (from university), but normal life and work are just too boring,” she said, withholding her real name and occupation to keep her two lives separate.
Fans accumulated, often sending gifts or money, which she plows back into increasingly elaborate costumes and settings, including a 10,000 yuan ($1,500) trip to Japan to shoot videos during the picturesque cherry blossom season.
Her fans approach her amateurish work “with a generous heart and encourage me because they want to see me getting better and better. It’s as if they are getting better and better themselves,” she told AFP.
Based heavily on hugely popular Japanese ACG sites like Niconico, bilibili hooks many with its signature live-comment feature, in which waves of user remarks flow across the screen in real time, often obscuring the videos being commented on.
Bilibili chairman Chen Rui told AFP Chinese millennials born in the Internet age are increasingly inhabiting the virtual world.
“Everyone is afraid of loneliness and everyone wishes for a better world where you can speak your mind and don’t have to see people you don’t like,” Chen said.
“Once you’ve seen the world bilibili created, you can never leave.”
Analysts estimate China’s ACG world has more than doubled in the past four years to around 300 million fans whose spending within the subculture averages more than 1,700 yuan ($255) per year, and some predict the industry could one day rival its Japanese forebears.
Bilibili offers a bewildering array of material — 70 percent of it user-generated — including role-playing, quirky personal videos like Yaorenmao’s, amateur commentary on lifestyle, tech, beauty, fashion and entertainment, games, and of course Japanese anime series.
Even the Communist Youth League has opened a bilibili feed containing videos extolling the ruling party.
Huang Yanhua, an analyst with iResearch Consulting, said China’s online ACG world is in a messy “beginning stage” but she expects it to serve as an incubator for successful original Chinese content.
“Each generation has their own way of entertaining. People born after the 1990s have started working and they are now the main consumption force in China, and as their hobbies become the mainstream it will change the industry landscape.”
Tencent launched its own bilibili-like site, Tencent Comics, in 2012, and is now partnering directly with bilibili to produce animated videos. E-commerce giant Alibaba, through its streaming site Youku Tudou, led a $50 million investment in bilibili rival Acfun in 2015.
Market analysis firm CIConsulting said recently China’s ACG market had become a fast-growing multi-billion-dollar industry.
Bilibili launched an annual Shanghai convention in 2013 that drew just 800 people. This year’s event in July attracted more than 100,000 uploaders like Yaorenmao and fans, most in their teens or early 20s, and many dressed flamboyantly in comic-character costumes.
Zeng Hang, chief executive of a military-themed online program called “Crazy Warfare-Show,” said the virtual realm was rapidly replacing the real world for countless Chinese millennials grappling with the country’s rapid economic, technological and social changes.
“They now live in tall buildings in Shanghai and they may not even know the kid next door,” Zeng said.
Bilibili’s often-frivolous content is a salve, he said.
“People are also under lots of pressure in China so they like these things.”
“They care more about their existence in the virtual world and they are willing to spend on what they like.”
Chinese video site offers virtual escape from ‘boring’ reality
Chinese video site offers virtual escape from ‘boring’ reality
Eating snow cones or snow cream can be a winter delight, if done safely
- As the storm recedes, residents of lesser-affected areas might be tempted to whip up bowls of “snow cream”
- Fassnacht said he tried “snow cream” for the first time last year when some students made him some
WASHINGTON: Take two snowballs and call me in the morning?
Dr. Sarah Crockett, who specializes in emergency and wilderness medicine, doesn’t explicitly tell her patients at New Hampshire’s Dartmouth-Hitchcock Medical Center to swallow snow, but she often prescribes more time outside. If that time includes eating a handful of ice crystals straight or adding ingredients to make snow cones and other frozen treats, she’s all for it.
“To stop and just be present and want to catch a snowflake on your tongue, or scoop up some fresh, white, untouched snow that’s collected during something as exciting as a snowstorm, I think that there’s space in our world to enjoy that,” Crockett said. “And while we need to make good choices, I think these are simple things that can bring joy.”
Getting outdoors to enjoy simple pleasures is unlikely to be front of mind for people in a 1,300-mile (2,100-kilometer) stretch of the United States where a massive weekend storm brought deep snow and bitter cold. Freezing rain and ice brought down power lines and tree limbs, leaving hundreds of thousands of homes without power or heating in the South, while snow upended road and air travel from Arkansas to New England.
As the storm recedes, residents of lesser-affected areas might be tempted to whip up bowls of “snow cream” — snow combined with milk, sugar and vanilla — after seeing techniques demonstrated on TikTok. Others might want to try “sugar on snow,” a taffy-like confection made by pouring hot maple syrup onto a plate of snow.
Despite its pristine appearance, snow isn’t always clean enough to consume. Crockett and other experts shared advice for digging in safely while digging out.
The science of snow
Whether it’s rain or snow, precipitation cleans the atmosphere, picking up pollutants as it falls, said Steven Fassnacht, a professor of snow hydrology at Colorado State University. But snowflakes pick up more impurities because they fall more slowly and have more exposed surface areas than raindrops, he said.
That means snow that falls near coal plants or factories that emit particulates into the air contains more contaminants, said Fassnacht, who was in Shinjo, Japan, last week studying the salt content of snow. He said he wouldn’t have hesitated to take a taste there because there weren’t any big industrial complexes upwind.
“Snow can be eaten, but you want to think about the trajectory. Where did that snow come from?” he said.
Timing is another consideration, according to Crockett. The first wave of snow holds the most particulate matter, she said, so waiting until a storm is well underway before putting out a bowl to collect falling snow is one precaution to take.
Ground contamination is an additional factor, experts say. Avoiding yellow snow, which may be tainted by urine or tree bark, is conventional wisdom, but it’s also a good idea to stay away from any snow pushed by snowplows and packed with road salt, deicing chemicals and debris.
Snack versus survival
What about eating snow to survive? Crockett, who oversees the wilderness medicine program at Dartmouth College’s Geisel School of Medicine, says that’s a bad idea.
The energy it takes to melt snow in your mouth as you’re eating it essentially counteracts the hydration benefit, plus it decreases your core body temperature and increases the risk of hypothermia. While outdoor enthusiasts who plan to spend days in the mountains often melt and boil snow to purify it for drinking, it shouldn’t be viewed as an immediate hydration source, she said.
“If you are disoriented on a local hike, I would say your number one priority is to try to reach out for help in any way you can, ... not ‘Can I eat enough snow?’” Crockett said.
Focus on rewards, not risks
Fassnacht, who has studied snow for more than 30 years, said he tried “snow cream” for the first time last year when some students made him some. He described it as a fun experience that got him thinking about flavors and textures, not contaminants.
“It’s a whimsical thing,” he said. “It made me think about what are the characteristics of that freshly fallen snow, and how does that change the taste sensation?”
Crockett likewise is a fan of finding inspiration and wonder in nature. She worries that overprotective parenting has contributed to anxiety in some young people, and that excessive warnings about eating snow could add to that.
“We have to strike that right balance of making sure we’re avoiding danger while not being so protective that we encourage this ‘Everything is going to harm me’ mentality, particularly for children,” she said.
Crockett has four children, including a daughter she described as a “passionate snow eater.” As the recent winter storm got underway, she asked her why she liked eating snow so much and was told, “It makes me feel connected to the Earth.”
“That is actually something that’s really important to me, that we all have this connection to nature,” Crockett said.
