Dubai-based Access Influence has launched a new digital platform that connects brands with their loyal consumers. The platform offers opportunities in word-of-mouth marketing, rewards consumers for sharing experiences about brands they relate to, and allows brands to give back to consumers and increase their market exposure.
Nour El Chaar, CEO and founder, Access Influence, said: “Working with some of the world’s biggest brands, I have understood the true value of word-of-mouth marketing. Spending money on advertising is becoming less and less effective due to general ad blindness. Companies, regardless of size, stand to make the most of their marketing budgets by rewarding passionate advocates and growing with them in a market environment where trust in brands is low.”
He added: “Overall, by creating real conversations within relevant communities, the overall authenticity of the brand is elevated, while influencing purchase decisions among more like-minded and trusted consumers such as friends, family members and peer-groups. In today’s gig-economy, consumers who become brand advocates also benefit commercially from working with brands they already love.”
Access Influence’s solution is being introduced at a time when despite large budgets being spent on push media, there is low content engagement and subsequently even lower consumer action. Over the past year, trust in traditional media fell five points to 57 percent according to the 2017 Edelman Trust Barometer.
Brands can sign up to the new platform for free, where they are able to create their own briefs, and track their campaigns. Briefs can be self-created by the brand or open to influencers for their own creative submissions. Brands can preview proposed content, customers, and estimated results even before fully committing to the program.
Payment is initiated once the campaign goes live, upon which they start receiving live update reports. Brands and agencies can monitor real time campaign analytics and results via their campaign dashboards and consumers get rewarded by the brands they advocate.
The application is now freely available for iOS users to register and potentially work with brands. Briefs are shared with consumers automatically via the Access Influence app. Algorithms filter through the submissions to build a campaign based on the brand’s budget, objectives, target audience, and content guidelines.
Access Influence launches tool to connect brands with consumers
Access Influence launches tool to connect brands with consumers
Ajdan cements role in major projects by signing MoU with King Salman International Airport in Riyadh
Ajdan cements role in major projects by signing MoU with King Salman International Airport in Riyadh
Ajdan Real Estate Development Company signed an MoU with King Salman International Airport during the Public Investment Fund & Private Sector Forum 2026.
The MoU aims to explore areas of cooperation and identify opportunities for mixed-use real estate and commercial development that will enhance project quality and meet the highest standards of efficiency and excellence. Representing Ajdan at the signing ceremony was its CEO, Eng. Mohammed bin Abdulmohsen Al-Otaibi, while Dr. Mohammed Al-Jarallah, deputy chief executive for real estate development, signed on behalf of King Salman International Airport. The MoU establishes a strategic framework for future cooperation and paves the way for a long-term partnership on a number of flagship projects.
Under this memorandum, Ajdan collaborates with King Salman International Airport on the development of mixed-use spaces and commercial facilities within the airport’s premises, building on its role as a national real estate developer delivering innovative projects that advance sustainable development. The company will leverage its expertise in the planning, design, and management of integrated commercial destinations to ensure project execution meets the highest standards of quality and sustainability.
King Salman International Airport is one of the Kingdom’s largest strategic development projects in terms of area and operational ambition. The airport spans approximately 57 sq. km, of which about 12 sq. km are allocated for mixed-use real estate development, in addition to fully integrated economic and logistics zones covering more than 3 million square meters.
These developments will enhance the integration of real estate, commercial, and service activities. The airport targets handling 100 million passengers annually by 2030, supported by comprehensive upgrades to facilities, infrastructure, and logistics services, positioning it as an advanced multi-sector investment platform and a driver of economic growth.
Eng. Mohammed bin Abdulmohsen Al-Otaibi, CEO of Ajdan, stated: “We take pride in our collaboration with King Salman International Airport, which reflects Ajdan’s commitment to developing integrated destinations in line with global standards. Through this partnership, we aim to leverage our expertise to deliver innovative solutions that create sustainable value for the airport and enhance the visitor experience.”
KSIA Acting CEO Marco Mejia said: “These seven partnerships reflect our ambitious vision to transform KSIA into a fully integrated urban and economic ecosystem that goes beyond the traditional concept of airports. We are proud to collaborate with a distinguished group of leading national real estate developers whose deep expertise and strong track records will help deliver high-quality projects, create sustainable economic value, and further position the airport as a leading investment hub.”
This step is part of Ajdan’s strategy to expand its strategic partnerships and develop sustainable urban and commercial destinations that help improve the quality of life and support economic growth across the Kingdom.
