Novus Escape Room: A new form of entertainment that is gaining popularity in Saudi Arabia

Naif, Sultan and Fahd look at posters to figure out the clues and solve the mystery. (AN photo by Essam Al-Ghalib)
Updated 28 July 2017
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Novus Escape Room: A new form of entertainment that is gaining popularity in Saudi Arabia

JEDDAH: The brochure for Jeddah-based business Novus Escape Room reads like the synopsis of a good feature film or a video or board game, but what you experience there is more real than any roleplaying game.
“You wake up to find yourself being interrogated by the authorities regarding a weapon of mass destruction, but you have no recollection of who or where you are,” reads the brochure.
“Now you have to break out from captivity and find out your identity, what this weapon is and what happened.”
You are locked in a room, and the only way out is to figure out the clues and solve the mystery.

VIDEO: Can you escape from the locked rooms of Novus?

Tracking down a notorious magician, saving the world from a weapon of mass destruction or revealing the dark secrets of a Chinese physician, Novus Escape Room is the latest entertainment venue to open in Jeddah.

Located in an upscale building not far from Souq Al-Shatee, it looks like any other business on Abdullah Al-Jasir Street.
But inside are six escape rooms, each with its own storyline, mindboggling puzzles, tasks and stratagems that have to be completed within 55 minutes in order to be able to escape.
“You have to use your wits, skills and teamwork to solve the puzzles and break out from the rooms using the clues given,” said Ali Hafez, Novus’ Jeddah manager.
“It is a new form of entertainment that’s gaining popularity around the world, and we are pleased to be able to bring it to Saudi Arabia for all to experience.”
For this reporter of 15 years’ experience in investigations and as a former war correspondent, the second-easiest escape room, Hocus Pocus, should have been a piece of cake to solve. But it proved too challenging.
At Novus on Friday evening, Arab News met Dana, Alia, Sultan, Fahd, Naif and Anoud, all siblings and cousins aged 13-19 years. This was their second time there.
They had all tried to escape from one room two days prior, but it was the most difficult room. They were unable to escape, so they came back to try an easier room to build up their skills.
“Our first time was hard because we chose one of the hardest rooms,” Dana said. “We were supposed to find an art piece but we failed, so we are back to try an easier escape room.”
She added: “This is a huge step for entertainment in Saudi, and it’s not only a game. It moves your brain. You have to think and solve clues.”
As Arab News left Novus, Dana and her cousins paid the fee of SR180 ($48) per person and made their way in to be locked in the Hocus Pocus room.
“We are going to do this one today, and come back and finish the other escape rooms in about 10 days,” Dana said.
Novus is working to build more escape rooms throughout the Kingdom.


Imam Abdul Rahman bin Faisal University wraps up Handis Hackathon 24

Updated 6 sec ago
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Imam Abdul Rahman bin Faisal University wraps up Handis Hackathon 24

  • 16 teams were nominated, showcasing projects across various specializations

DAMMAM: Imam Abdul Rahman bin Faisal University, represented by its Faculty of Engineering, has successfully concluded Handis Hackathon 24.

The event witnessed the participation of 88 male and female university students from the Eastern Province. It took place at the university’s headquarters in Dammam.

Dr. Murad Al-Thobaiti, dean of the faculty of engineering, said: “The event garnered significant participation from both male and female students within the university, as well as from other Saudi universities in the region.”

He said 16 teams were nominated, showcasing projects across various specializations.


Saudi Justice Ministry to host training conference

Updated 03 May 2024
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Saudi Justice Ministry to host training conference

RIYADH: The Saudi Ministry of Justice is to hold the International Conference of Judicial Training in Riyadh from May 6-7.

The Judicial Training Center hosts the event which will see the participation of several international training institutes, centers, and experts in the field of judicial and legal training. The objective is to facilitate the exchange of experiences and deliberations on contemporary trends in the era of digital transformation.

Called “The Future of Judicial Training in the Era of Digital Transformation,” the event will delve into the prospects of training in the future. It will explore paths for enhancing training content; strategies for harnessing modern technology; artificial intelligence in judicial training; and effective methodologies for measuring the training’s impact.


Saudi energy minister attends Tashkent International Investment Forum

Updated 03 May 2024
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Saudi energy minister attends Tashkent International Investment Forum

TASHKENT: Saudi Minister of Energy Prince Abdulaziz bin Salman on Thursday participated in the primary dialogue session at the third Tashkent International Investment Forum.

In the presence of the President of Uzbekistan Shavkat Mirziyoyev, the energy minister highlighted the distinguished relations between the two nations, emphasizing the leadership’s strong commitment to enhancing and expanding cooperation across all sectors, particularly energy.

The partnership aims to benefit both countries and their citizens.


Who’s Who: Ali Alhasan, CEO and founder of NanoPalm

Updated 03 May 2024
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Who’s Who: Ali Alhasan, CEO and founder of NanoPalm

  • Alhasan co-developed deep tech to leverage large language models for biotech discovery
  • He was granted the Outstanding Researcher Award from the International Institute for Nanotechnology in 2012

Ali Alhasan is CEO and founder of the company NanoPalm. He holds a Ph.D. in nanomedicine, with expertise in nano-drug delivery and gene therapy and five years of experience in executive management.

In his role as CEO, Alhasan formulates the strategic and business plans for accelerating therapy translation globally and trains talents in deep tech, nanotech, and gene editing tech.

Alhasan co-developed deep tech to leverage large language models for biotech discovery. He also co-invented Nanopalm’s biorobots for the delivery of gene editing primers and helped discover four nanomedicines for four different genetic diseases.

He is also an associate professor at King Abdulaziz City for Science and Technology and an adjunct professor at Alfaisal University, establishing collaboration agreements between the two.

As associate professor, he is the principal researcher for development and innovation in nanomedicine and the fourth industrial revolution.

In his role as adjunct professor, Alhasan teaches nanomedicine and mentors postgraduate and undergraduate students. He also co-established the Cancer Nanoscience Program.

Previously, Alhasan served in executive leadership roles at KACST as deputy at the Joint Centers of Excellence Program (2021), deputy of the Life Science and Environment Research Institute (2020), director of the Center of Excellence for Biomedicine (2020), and director of Strategic Initiatives (2016). 

Alhasan was a post-doctoral scholar at the University of California in 2015 and received his Ph.D. in the Interdepartmental Biological Sciences Program from Northwestern University in 2013. 

In 2008, he received a master’s degree in biotechnology also from Northwestern University, while in 2001, he received his bachelor’s degree in medical technology from King Abdulaziz University. 

Alhasan was granted the Leader of the Year award from the Ministry of Communication and Information Technology in 2024. In 2018, he received the Outstanding Investigator Award from KACST.

He was granted the Outstanding Researcher Award from the International Institute for Nanotechnology in 2012. 


Prince Faisal bin Farhan speaks with Swiss foreign minister

Updated 02 May 2024
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Prince Faisal bin Farhan speaks with Swiss foreign minister

  • two ministers discussed developments of common interest and efforts made by both countries in those areas

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan spoke on the phone with his Swiss counterpart Ignazio Cassis on Thursday.

During the call, the two ministers discussed developments of common interest and efforts made by both countries in those areas, Saudi Press Agency reported.

Cassis was in the Kingdom last month to attend the Special Meeting of the World Economic Forum held in Riyadh on April 28 and 29, during which he met with Prince Faisal.

Prince Faisal and Cassis also met earlier in the year in February during UN meetings in Geneva.