Emirates Team New Zealand (ETNZ) has made sailing history by winning the 35th America’s Cup in Bermuda. As a sponsor and official timekeeper for the crew, the Swiss watchmaker Omega is celebrating the victory and congratulating the team on claiming sport’s oldest trophy.
Raynald Aeschlimann, president and CEO of Omega, said: “Everyone at Omega is thrilled with this incredible result. We’ve followed ETNZ’s America’s Cup journey from the start and always believed they could win. They came to Bermuda with an inspiring team spirit as well as the best innovation possible and it was my personal pleasure to spend time with them and cheer them on. It’s a privilege for our brand to have played a part.”
As well as providing its support, Omega also equipped the crew with a specially made watch for racing. The Speedmaster X-33 Regatta ETNZ included an ingenious Regatta function allowing the team to keep track of the critical five-minute countdown to the start of each race. Once racing was underway, the X-33 enabled the crew to measure progress.
Emirates Team New Zealand performed magnificently throughout every stage of the competition on water. By taking a 5-2 win in the Louis Vuitton America’s Cup Challenger Finals, the Kiwis advanced to the America’s Cup Match against Oracle Team USA. Once again, ETNZ proved sailed confidently to victory, lifting the “Auld Mug.”
Omega’s partnership with Emirates Team New Zealand began in 1995 alongside the round-the-world skipper and America’s Cup legend Sir Peter Blake. Since then, Omega’s support has only grown stronger. The brand continues to admire the strength and ability of the team and was particularly proud to have its brand name on the boat this year.
The Omega Speedmaster Moonwatch Professional Chronograph comes with a three-year warranty and will be available in collectibles.
Omega-sponsored team wins America’s Cup
Omega-sponsored team wins America’s Cup
‘Wealth Grows Here’: Aljazira Bank launches new brand identity
Aljazira Bank announced the launch of its new brand identity under the slogan “Wealth Grows Here,” marking a natural evolution in a growth journey spanning more than five decades. Over the years, successive phases of transformation have shaped the bank into what it is today, with the new identity serving as the culmination of a strategic chapter that strengthened the bank’s role within the Saudi banking sector.
As part of this milestone, the new brand launch also extended to Aljazira Capital, the bank’s investment arm, reflecting a unified vision and strategic alignment across the group. The updated identity of Aljazira Capital underscored its evolution as a specialized investment and wealth management institution, focused on delivering carefully structured investment solutions and strengthening its role as a trusted partner in building and growing long-term investment portfolios, fully aligned with the bank’s broader direction.
The announcement also included the launch of the new identity for Fawri, aligning it with the bank’s updated brand and reflecting its commitment to delivering reliable and seamless financial transfers within an advanced and integrated financial ecosystem.
Naif bin Abdulkareem Al-Abdulkareem, CEO and managing director of Aljazira Bank, said: “The new brand identity goes beyond a visual change; it is a true reflection of what the bank has become today. Since the strategic refresh in 2023, we have restructured how we operate, aligned our business lines around a shared objective, and strengthened execution. The progress we see today, in service quality and speed of delivery — confirms that we are moving in the right direction.”
The new identity reflects the outcomes of the bank’s 2023 strategic transformation, a pivotal milestone in its journey. This phase focused on developing an integrated banking ecosystem with a stronger emphasis on individual wealth management, supported by a more agile and efficient operating model led by digital channels. It balanced sustainable growth with strengthening the corporate portfolio, accelerating investment in digital infrastructure and human capital, and enhancing operational efficiency.
Since its establishment, Aljazira Bank has progressed through successive stages of growth, evolving from a traditional bank into a more innovative and specialized financial institution. Today, it places wealth management at the core of its proposition, offering a banking experience built on long-term relationships and a deep understanding of clients’ financial aspirations. In parallel, the bank has continued to reinforce its role as a trusted partner to the business sector, serving large corporates as well as small and medium-sized enterprises through solutions that support growth, sustainability, and the Kingdom’s broader economic development goals.
At the heart of this direction stands the bank’s new slogan, “Wealth Grows Here,” which captures its role as a key partner in building and preserving wealth for individuals and businesses alike, creating sustainable value beyond the delivery of traditional banking services.
