Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has launched Ramadan Jameel campaign at the Park Hyatt Hotel in Jeddah. The campaign, which is ongoing throughout the holy month, aims to expand the company’s presence in the Saudi market and to connect it to the families whose trust Abdul Latif Jameel Motors has long enjoyed.
The campaign provides visitors the opportunity to learn about the latest Toyota models; the Fortuner, the Land Cruiser, and the Prius, the world’s best-selling hybrid car. Visitors will be allowed to test drive the vehicles themselves under the supervision of a specialized team, all in a family-friendly Ramadan ambience. The campaign’s focus will be on the ease of driving, advanced technology, smooth and fast driver response time, and the safety and security features of each model. Each model’s unique features will also be discussed, such as the hybrid propulsion system in the Prius, as well as the rich environmental and economical features available in this innovative vehicle.
In addition to the test drive, the company allocated a corner for fun and entertainment that includes a special “Ramadan Jameel” photo booth. The booth allows visitors to take commemorative photos and post them on social media websites in order to win in the “Ramadan Jameel” competition, in which every three days a lucky winner will receive SR10,000.
The event also featured coloring and paper lantern making activities, giving the children a feel of the joyous atmosphere of the holy month.
The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than half a century ago, and has developed into one of the most remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is one of the largest independent, certified Toyota dealers in the world. Under its policy of “putting the guest first” and its commitment to achieving excellence in all areas of expertise, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers that are strategically located around the Kingdom and are designed to provide peace of mind for the company’s guests, wherever they may be.
Abdul Latif Jameel Motors launches Ramadan Jameel campaign
Abdul Latif Jameel Motors launches Ramadan Jameel campaign
SUV reimagined: ALJ Motors launches new Toyota RAV4 in Kingdom
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has announced the launch of the new Toyota RAV4, reinforcing its commitment to delivering efficiency and enhanced features within the SUV segment in the Kingdom.
The new RAV4 features a modern design that exudes confidence, supported by comprehensive enhancements across technology, safety systems, and vehicle features, further elevating the driving experience and meeting the evolving needs of guests.
The model is available in multiple grades that include gasoline and expanded hybrid options, providing guests with broader choices that combine performance and improved fuel efficiency.
Additionally, the new RAV4 introduces multiple performance configurations, including a two-liter gasoline engine delivering 170 horsepower and 203 Nm of torque. The upgraded hybrid engine offers a 2.5-liter powertrain producing 230 horsepower in front-wheel drive and 239 horsepower in all-wheel drive variants, with up to 221 Nm of torque.
Safety is enhanced through the latest generation of Toyota Safety Sense, advanced driver assistance technologies, blind spot monitor, panoramic view monitor, and a comprehensive airbag system, offering greater confidence across various driving conditions.
The new model also offers enhanced digital features, which include a 12.3-inch digital instrument cluster and a central display of up to 12.9 inches in higher grades, in addition to refined comfort features that enhance the overall in-vehicle experience.
Mazin Ghazi Jameel, managing director of Toyota marketing operations at ALJ Motors, said: “The all-new RAV4 represents a strategic step in strengthening our presence within the SUV segment in the Kingdom of Saudi Arabia. By offering expanded hybrid options and enhanced features, we are delivering a vehicle that meets the daily mobility needs of our guests while reinforcing Toyota’s commitment to quality and reliability.”
Since 1955, ALJ Motors has worked in collaboration with Toyota to deliver a distinguished vehicle ownership and after-sales experience across the Kingdom. Leveraging decades of expertise across the mobility value chain, ALJ Motors continues to enhance its products and services to meet the evolving expectations of its Saudi customers.
