Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has launched Ramadan Jameel campaign at the Park Hyatt Hotel in Jeddah. The campaign, which is ongoing throughout the holy month, aims to expand the company’s presence in the Saudi market and to connect it to the families whose trust Abdul Latif Jameel Motors has long enjoyed.
The campaign provides visitors the opportunity to learn about the latest Toyota models; the Fortuner, the Land Cruiser, and the Prius, the world’s best-selling hybrid car. Visitors will be allowed to test drive the vehicles themselves under the supervision of a specialized team, all in a family-friendly Ramadan ambience. The campaign’s focus will be on the ease of driving, advanced technology, smooth and fast driver response time, and the safety and security features of each model. Each model’s unique features will also be discussed, such as the hybrid propulsion system in the Prius, as well as the rich environmental and economical features available in this innovative vehicle.
In addition to the test drive, the company allocated a corner for fun and entertainment that includes a special “Ramadan Jameel” photo booth. The booth allows visitors to take commemorative photos and post them on social media websites in order to win in the “Ramadan Jameel” competition, in which every three days a lucky winner will receive SR10,000.
The event also featured coloring and paper lantern making activities, giving the children a feel of the joyous atmosphere of the holy month.
The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than half a century ago, and has developed into one of the most remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is one of the largest independent, certified Toyota dealers in the world. Under its policy of “putting the guest first” and its commitment to achieving excellence in all areas of expertise, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers that are strategically located around the Kingdom and are designed to provide peace of mind for the company’s guests, wherever they may be.
Abdul Latif Jameel Motors launches Ramadan Jameel campaign
Abdul Latif Jameel Motors launches Ramadan Jameel campaign
Schneider Electric to advance energy technology to power intelligence at Innovation Summit Middle East & Africa
Schneider Electric, a global energy technology leader, has announced that the second edition of the Innovation Summit Middle East & Africa will be held in Abu Dhabi on April 28–29.
The summit will bring together global energy and technology leaders as well as government officials to advance the regional shift toward energy intelligence, as data center growth, AI adoption, and national visions place unprecedented demands on energy systems.
Schneider Electric is advancing its energy technology ambitions with the integration of electrification, automation and digital intelligence, deployed across buildings, data centers, industrial applications and power grids to unlock the full value of energy, and ensure efficiency and sustainability for all.
This year’s summit arrives at a pivotal moment for the Middle East and Africa, as the region experiences exponential growth driven by national visions, giga-projects, and rapid expansion in AI, data centers, and digital infrastructure.
Saudi Arabia stands out within this landscape as one of the most dynamic markets in terms of investment in digital infrastructure and sustainable energy.
With global electricity demand projected to grow at a strong compound annual growth rate of 3.6% over the 2026–2030 period and global AI workloads projected to lead a 160% increase in data center power demand, the imperative for intelligent, sustainable energy solutions has never been more critical.
“Energy today is the foundation of national resilience and competitiveness. With electricity consumption in the Middle East and North Africa having tripled since 2000 and on course to grow at an incremental 3-4% every year to register a whopping 50% by 2035 – driven by surging cooling, desalination, and urbanization demands, the region is at an inflection point,” said Walid Sheta, Zone president, Middle East and Africa, Schneider Electric.
“Innovation Summit Middle East & Africa underscores our dedication to accelerating energy technology innovation and powering energy intelligence throughout the region. This edition will emphasize our emergence as the trusted energy technology partner guiding the region’s next phase of transformation. "
This year’s summit will highlight regional benchmarks from 80+ countries, from the 100% elimination of SF6 and Carbon footprint reduction for fruit producers in South Africa to the savings that EcoStruxure Power & Grid is enabling for the National Electricity Company, Senegal – ensuring recovery times of 3 minutes versus 3 hours earlier.
Blending high-impact programming and latest product launches that position Schneider Electric at the center of MEA's energy transition story, key agenda items include:
CEO Forum in partnership with Forbes Middle East: An exclusive C-suite initiative bringing together 100 business leaders to address strategic imperatives in energy intelligence.
Keynote and Thought Leadership sessions: Featuring executive speakers from industry-leading companies and insights from strategic partners, including Bain & Company.
Innovation Hub experience: Guided tours and live demonstrations, as well as tailored customer experiences of Schneider Electric’s most innovative and integrated energy technology solutions addressing critical challenges in energy efficiency, grid modernization, and digital infrastructure across a 3,000 square feet immersive space.
Stakeholder recognition: Schneider Electric’s dedicated partners will be honored with 20 Cluster awards and five Middle East and Africa awards across four categories – Growth Award, Efficiency Award, Innovation Award, and Sustainability Award, on Day 2 of the Summit.
"Across the Gulf, energy intelligence is becoming the operational reality as public and private sector enterprises race to align with national visions for a decarbonized and sustainable future,” said Amel Chadli, president, Gulf Cluster at Schneider Electric.
“As one of the most local of global companies, Schneider Electric is empowering customers to move beyond electrification and implement AI‑driven, software‑defined energy systems that deliver efficiency, resilience, and sustainability at a national scale. This summit offers a roadmap of what’s next as we continue to redefine the relationship between energy and digital capability.”
With AI, cloud, and high-performance computing becoming foundational to national competitiveness, energy technologies today must evolve and become resilient, sustainable and scalable to meet modern intelligence demands.
Schneider Electric's refreshed positioning as an energy technology partner reflects the company's approach to supporting the region's transformation.
Schneider Electric’s Innovation Summit Middle East & Africa highlights real-world applications across key sectors, including utilities, data centers, commercial buildings, industrial facilities, and critical infrastructure — demonstrating how intelligent energy management enables operational excellence, resilience, and sustainability across the region's most vital projects.
