The real estate development company, Jabal Omar Development Company ( JODC),
has announced that Emaar Hospitality Group’s premium luxury hotel brand Address Hotels and Resorts has been selected to manage its flagship hospitality project in Makkah. This also marks the first expansion of Address Hotels and Resorts into Saudi Arabia.
The Jabal Omar Address Makkah, scheduled to open in 2019, is located just steps away from the Grand Mosque. With two identical towers, Jabal Omar Address Makkah is centrally located and forms the tallest towers within the master development. An interconnecting bridge linking the two towers serves as a visual landmark of the project.
With a built-up area of about two million square meter, Jabal Omar features residences, hotels, malls, retail amenities, prayer areas and other support facilities.
Yasser Faisal Al-Sharif, chief executive of Jabal Omar Development Company, said: “As our single-largest development and located in the heart of the holy city of Makkah, the Jabal Omar development is our prestigious project that complements our goals to promote a robust infrastructure that supports Haj and Umrah pilgrims.
“We wanted to ensure that the Jabal Omar Address Makkah stands out for its unique brand identity and exceptional service standards. Address Hotels and Resorts has proven expertise in managing world-class luxury mixed-use projects, and by choosing a brand that has its roots in the region, we are confident of delivering a hospitality choice that will support the goals of Saudi Vision 2030 to promote religious and cultural experiences.”
Mohamed Alabbar, chairman of Emaar Properties, said: “We are honored to mark the expansion of Address Hotels and Resorts, the premium luxury hotel brand under Emaar Hospitality Group, to Saudi Arabia with the signing of this important management contract with Jabal Omar Development Company. As an iconic development situated near the Grand Mosque, Jabal Omar Address Makkah will appeal to visitors from across the world by offering distinctive value propositions including its central location, attentive service and extensive amenities that meet the needs of visitors.”
Olivier Harnisch, chief executive of Emaar Hospitality Group, added: “Saudi Arabia is one of our focal destinations to expand the footprint of our hotel brands. Jabal Omar development stands out for its unique design features and amenities, and will appeal to religious visitors as well as investors.”
Emaar to manage Jabal Omar Address Makkah
Emaar to manage Jabal Omar Address Makkah
‘Wealth Grows Here’: Aljazira Bank launches new brand identity
Aljazira Bank announced the launch of its new brand identity under the slogan “Wealth Grows Here,” marking a natural evolution in a growth journey spanning more than five decades. Over the years, successive phases of transformation have shaped the bank into what it is today, with the new identity serving as the culmination of a strategic chapter that strengthened the bank’s role within the Saudi banking sector.
As part of this milestone, the new brand launch also extended to Aljazira Capital, the bank’s investment arm, reflecting a unified vision and strategic alignment across the group. The updated identity of Aljazira Capital underscored its evolution as a specialized investment and wealth management institution, focused on delivering carefully structured investment solutions and strengthening its role as a trusted partner in building and growing long-term investment portfolios, fully aligned with the bank’s broader direction.
The announcement also included the launch of the new identity for Fawri, aligning it with the bank’s updated brand and reflecting its commitment to delivering reliable and seamless financial transfers within an advanced and integrated financial ecosystem.
Naif bin Abdulkareem Al-Abdulkareem, CEO and managing director of Aljazira Bank, said: “The new brand identity goes beyond a visual change; it is a true reflection of what the bank has become today. Since the strategic refresh in 2023, we have restructured how we operate, aligned our business lines around a shared objective, and strengthened execution. The progress we see today, in service quality and speed of delivery — confirms that we are moving in the right direction.”
The new identity reflects the outcomes of the bank’s 2023 strategic transformation, a pivotal milestone in its journey. This phase focused on developing an integrated banking ecosystem with a stronger emphasis on individual wealth management, supported by a more agile and efficient operating model led by digital channels. It balanced sustainable growth with strengthening the corporate portfolio, accelerating investment in digital infrastructure and human capital, and enhancing operational efficiency.
Since its establishment, Aljazira Bank has progressed through successive stages of growth, evolving from a traditional bank into a more innovative and specialized financial institution. Today, it places wealth management at the core of its proposition, offering a banking experience built on long-term relationships and a deep understanding of clients’ financial aspirations. In parallel, the bank has continued to reinforce its role as a trusted partner to the business sector, serving large corporates as well as small and medium-sized enterprises through solutions that support growth, sustainability, and the Kingdom’s broader economic development goals.
At the heart of this direction stands the bank’s new slogan, “Wealth Grows Here,” which captures its role as a key partner in building and preserving wealth for individuals and businesses alike, creating sustainable value beyond the delivery of traditional banking services.
