DUBAI: Fox News has dropped its much-mocked slogan “Fair and Balanced” in favor of a new tagline.
The channel, which is known for its rightwing reporting, has instead opted for the slogan “Most watched. Most Trusted.”
The previous tagline was introduced in 1996 by founder Roger Ailes, who died last month aged 77.
A Fox News spokesperson said “fair and balanced” had not been used in marketing since August 2016 and added that “the shift has nothing to do with programming or editorial decisions”.
New York Magazine, which first reported the news on Wednesday, wrote: “It is hard to overstate the significance of what shedding ‘Fair and Balanced’ means for Fox News. (It would be like the New York Times giving up ‘All the News That’s Fit to Print.’)
“In the annals of modern advertising, 'Fair and Balanced' will be considered a classic. The slogan was Ailes’s cynical genius at its most successful. While liberals mocked the tagline, it allowed Ailes to give viewers the appearance of both sides being heard, when in fact he made sure producers staged segments so that the conservative viewpoint always won.”
Fox News drops ‘Fair and Balanced’ slogan
Fox News drops ‘Fair and Balanced’ slogan
Google launches AI music model in English, Arabic
- Lyria 3 lets users generate 30-second audio tracks via Gemini
DUBAI: Google has launched Lyria 3, a generative AI music model currently in final testing, that can be used via the Gemini website and app to create customized audio tracks.
Users can provide text prompts such as “an upbeat, modern Arabic fusion track for Ramadan” or “a massive, anthemic rock song with an emotive male singer.”
They can add images to their prompts and ask the model to generate a track that reflects the ideas within the pictures. They can also add lyrics or ask the model to generate them.
Lyria 3 then produces a 30-second track along with cover art generated by Google’s artificial intelligence image generator and editor, Nano Banana.
Google said the aim was not to create a musical masterpiece or for copying existing artists but to let users express themselves in unique ways. However, if a prompt specifies a particular artist, the model can draw inspiration their style while still creating an original track.
Lyria was launched in 2023 and is the company’s most advanced music generation model. SynthID, Google’s tool to watermark and identify AI-generated content, is embedded in all tracks it creates.
Users can also upload a file to check whether it was generated using Google AI. Gemini will examine it for SynthID and provide a response based on its analysis.
Lyria 3 is available in Arabic, English, Spanish, French, Hindi, Japanese, Korean and Portuguese, with more languages expected in the future. It will be available on the mobile app in the coming days.
