QNB Group, the largest financial institution in the Middle East and Africa, has inaugurated its branch in Riyadh. Senior bank officials and distinguished representatives from the banking and business sectors attended an inauguration ceremony held in the presence of Ahmed bin Abdul Karim Al-Khulaifi, governor of the Saudi Arabian Monetary Authority (SAMA), Sheikh Abdullah bin Saud Al-Thani, governor of Qatar Central Bank, Ali Ahmed Al-Kuwari, QNB Group CEO, and a number of Qatari diplomats.
Through its branch and its business hub extending along King Fahd road, QNB Group will provide a comprehensive suite of banking products and services to individuals, businesses and government departments. This complements its extensive expertise in wealth and investment portfolio management, project finance, smart banking solutions, and assorted innovative banking products and services that meet the requirements of the Saudi market.
QNB Group CEO Al-Kuwari hailed the inauguration of the new branch, pointing out the group’s access into the Saudi market is part of the group’s strategic plan to be present in all markets that have a strong and resilient economy. “Saudi Arabia is one of these economies, especially considering its ranking among the world’s 20 strongest economies,” he said.
“Through our presence in Riyadh, we strive to become a major partner in promoting Saudi Arabia’s economic development by providing banking solutions to individuals, businesses, and government departments in both Saudi Arabia and Qatar. This is in line with the group’s successful expansion of its global reach in Asia, Europe, and the Middle East and North Africa region.
QNB Group’s successful expansion is the result of well-researched risk management policy, as well as the forward-looking strategies that aim at diversifying our activities in Qatar and abroad,” Al-Kuwari added.
Al-Kuwari also praised the Saudi government for its support of the banking industry, as evidenced by the implementation of streamlined procedures for the establishment of foreign banks, and for facilitating the authorization process to open a branch for the bank in the Kingdom.
QNB Group has successfully maintained the highest brand value in the Middle East and North Africa, thus strengthening its position in the region.
QNB Group inaugurates its Riyadh branch
QNB Group inaugurates its Riyadh branch
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.









