Experts react to poll exposing US ‘knowledge gap’ about Arab world

(Left to right) Merissa Khurma, Hussein Ibish and Emma Beals.
Updated 03 May 2017
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Experts react to poll exposing US ‘knowledge gap’ about Arab world

WASHINGTON: An Arab News/YouGov poll that exposed a big “knowledge gap” about the Arab world among Americans, presents both gaps and opportunities in people-to-people relations, US and international experts said.
The poll found that 65 percent of the 2,057 American respondents surveyed said that they do not know much about the Arab world. And more than one-fifth identified the fictional “Sultanate of Agrabah” as part of the region, and an even higher proportion — 38 percent — said they would be happy with a US travel ban on citizens of Agrabah should they be proven a threat.
Over three-quarters of the respondents said they would not consider traveling to the Arab world, with 39 percent saying the whole region is too dangerous to visit. And while almost eight in 10 said they follow international news, of those only 24 percent tune into news about the Arab world.
Half of the respondents to the survey said US media do not provide sufficient coverage of the Arab world, with many saying they would like more social and cultural news from the region.
Here three experts react to the findings of the apparent gap in US knowledge about the region:


Merissa Khurma, Non-resident fellow at the New America Foundation’s International Security Program. @MerissaKhurma
The lack of knowledge about the Arab world and limited interest in learning more about it reinforces the notion that there is indeed a disconnect between US foreign policy in the region and the American people.
It is also a disconcerting finding because we tend to fear and mistrust what we do not know. These numbers help explain the rise in hate crimes against Arab and Muslim communities in America, which are often seen as one and the same community.
US involvement in the region has also been defined through the national security prism, particularly post-9/11, and so information about the region is connected to a negative milestone in America’s history. It is, therefore, not surprising that most respondents were able to identify Saudi Arabia, where 15 out of the 19 hijackers came from, and Iraq, where America went to war post-9/11.
Travel: This lack of knowledge also helps explain the lack of interest in better understanding the Arab world or the paucity of travel to the region as the findings also show.
Geography: The inability of most respondents to locate the Arab world on a map also helps explain the root cause of this lack of knowledge or interest about the region. We will have to explore how or if the region is featured in American textbooks. Other studies have shown that American students perform poorly in geography.
While the media has a responsibility to cover the region differently beyond the national security story, Arab Americans and Arabs living in America should also be more engaged in addressing this chasm in understanding. There are other mediums to educate, including film and the arts — as the findings on the “Sultanate of Agrabah” showcase. 


Hussein Ibish, Senior resident scholar at the Arab Gulf States Institute. @Ibishblog
This poll almost entirely confirms long-known and well-understood features of lack of understanding about the Middle East, the Arab world and the Middle Eastern affairs by most Americans. It should be remembered that this is hardly unique to the Arab world or the Middle East. Americans are a very parochial people in terms of international relations, rarely practically concerned with overseas events unless engaged in a major war (and even then, usually because of US casualties). American culture and international soft power projection are so enormous that it is very difficult for the cultural influence of even other western, or highly developed economies such as Japan, to have a cultural influence in the US.
And, for the developing and non-western worlds, it is extremely difficult to make a major and accurate impact on American consciousness. On the other hand, both anecdotal and empirical evidence does suggest that Americans remain very fair when dealing with individuals. My own experience is that Europeans, for example, tend to harbor much more serious and less ridiculous stereotypes about non-western cultures, including the Middle East, but to retain, hold and apply prejudices very rigidly. Americans will frequently make an exception for any individual they happen to be dealing with, attributing their stereotypes to “those people over there,” and not with the person in front of them, which is much rarer when it comes to Europeans. So, this is at least one positive quality that Americans have that offsets the generalized ignorance that is often pretty striking.
It is good that people know what they do not know. And at least they know they do not know much about the Middle East. We also have long known that there is an abiding interest in learning more, which the media generally resolutely refuses to provide, about the Middle East, among those Americans who choose to consume international news.
However, we also know that this is a small minority of Americans. The intention to follow international affairs, particularly regarding the Middle East, is much like the intention to go on a crash diet: Many more people wish to do it than will ever follow through. And most people have no intention whatsoever.
The bad news: Americans are generally as ignorant as we feared. Many of them do not care. There is space for the media to educate a potentially more engaged minority, but it is likely that many of those practically speaking either cannot or will not be reached, and that the majority simply is not interested, in practice.


Emma Beals, Investigative journalist focused on Syria and the regional implications of the conflict. @ejbeals
This survey exposes, rather unsurprisingly, a gap in knowledge about the Arab world among residents of the US. Worryingly, this gap in knowledge does not appear to equate with a lack of opinions about issues like banning citizens of fictional cities. The partisan split in attitudes is also notable and reflects broader trends caused by media consumption bubbles, which have been well-documented in the US during and after the recent election. With an increase in the severity of US policy relating to the Arab world, including travel bans and recent military action in Syria, there is a clear need for more robust reporting, on a broader range of issues, from the region.
The US appetite for more society and arts and culture stories presents an opportunity. So often these areas are framed as an exception to the rule, as someone “beating the odds,” or through a counterterrorism or counter violent-extremism lens — comedy against ISIS (Daesh), girl skaters against the Taliban — that they obscure the rich, vibrant and very real cultural life of much of the Arab world. Arab institutions and western media alike could focus on sectors like the Saudi Arabia’s art scene, Jordan’s growing media and film industry, Lebanon’s vibrant food culture and the region’s incredible cartooning community, to name just a few examples, whetting the public’s attitude for cultural news, while increasing their understanding of the region outside of the often-dramatic news cycle.


From injury to influence: Khaled Olyan — the new voice of Arab football

Updated 30 January 2026
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From injury to influence: Khaled Olyan — the new voice of Arab football

  • The Saudi social media star — TikTok’s Arab Creator of the Year — recounts how a setback ended his playing ambitions and pushed him to redirect his passion 
  • Known for memes and commentary that blend football, travel, culture and everyday life, Olyan is FIFA-accredited as a sport informant and covered AFCON 2025 in Morocco

LONDON: A broken dream launched Khaled Olyan’s unexpected rise as a Saudi social media star. Passion and perseverance took him from shattered ambitions to the Africa Cup of Nations 2025 in Morocco, where he surfed the hype while representing Arab culture.

“The journey began with a child who dreamed of becoming a football player to fulfill his own dreams and those of his family and community. After an injury ended that path, I didn’t break, I redirected my passion toward football media,” he said.

In an interview with Arab News, shortly after being crowned TikTok’s Arab Content Creator of the Year, Olyan — who has 13.2 million followers on that platform and 5 million on Instagram — credited his rise to “pure passion and honest content,” and said he had learned over time that “consistency matters more than fast virality.”

He added: “The turning point came when I realized that content can genuinely impact people, not just generate numbers or views. (Then I) stepped outside the traditional sports-content framework and linked football to culture, people, and place. It wasn’t a guaranteed path, but it shaped my identity today as a creator with a clear message and purpose.”

Olyan made history as the first regional creator to be accredited by FIFA as a ‘sport informant,’ a milestone that, he said, has given “local content global credibility and reach.”

Most recently, he was in Morocco to document AFCON, where he highlighted both the host country’s hospitality and the electric atmosphere in the grounds.

“It felt like a responsibility before it was an achievement,” he said. “I felt that my role went beyond coverage to building cultural bridges between people.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by KHALID ALOLAYAN (@olyan15k)

Known for his memes and commentaries blending football, travel, culture and everyday life with feel-good humor, fans hail his “unmatched enthusiasm” and refer to him as “the voice of Saudi football fans.”

“Content today is no longer just entertainment,” he said. “It has become documentation of moments and an influence on collective awareness, especially in sports and culture across the Arab world. That (means there is) a much greater responsibility on everything I create.”

Saudi Arabia’s content-creator ecosystem has evolved dramatically in recent years, driven by a wider national transformation that has reshaped almost all aspects of public life, including sports and entertainment.

“The transformation has been rapid and significant, opening unprecedented opportunities for creators,” Olyan said. As the country moves “quickly toward global leadership in sports,” he added, it has also raised ambitions and created new routes for people to turn dreams into reality.

Across the region, the creator economy is booming, powered by a young audience, government investment and platforms such as TikTok. In 2025, the GCC alone was home to 263,000 social media influencers — a 75-percent increase in just two years according to data from Qoruz, an influencer-marketing intelligence platform.

Globally, fashion and entertainment dominate the influencer industry, but the GCC market has followed a slightly different trajectory. Lifestyle and travel also lead the charts, reflecting both regional affluence and a cultural emphasis on luxury, aesthetics, and experience-led content.

href="https://www.tiktok.com/tag/%D8%AE%D8%A7%D9%84%D8%AF_%D8%A7%D9%84%D8%B9%D9%84%D9%8A%D8%A7%D9%86?refer=embed">#خالد_العليان #المغرب #كاس_امم_افريقيا #هدايا #سحوبات ♬ original sound - KHALID ALOLYAN

While sport is not a major category, the research underscores what makes the GCC ecosystem distinctive: high digital penetration, brand-conscious audiences, and multilingual, multi-ethnic creators, with campaign planning often shaped by strategic decisions about language and identity.

Olyan said he sees many regional influencers following the same path as him — though not necessarily through sport. “I believe we are contributing to clearer roadmaps for anyone aiming for success through creative, values-driven content rooted in strong human principles,” he added. “Opportunities are abundant, but the real challenge lies in consistency and maintaining quality amid pressure and high expectations.”

For Olyan, Arab culture is not an add-on to, but the backbone of, his storytelling. He frames the region’s passion for football alongside questions of Arab identity, delivering it in an entertaining format that can travel beyond the usual language barriers.

“What makes sport special is that it’s a universal language. Many non-Arab audiences already follow my content daily, supported by AI tools. Arabic is my language and a core part of my identity, and I won’t change it. Instead, I’ll rely on smart translation tools and solutions to reach wider audiences.”

Olyan also noted that the region has long been framed through the narratives of people from elsewhere, often in ways that highlight only its darker corners.

“The Arab world is full of inspiring stories and a rich culture that deserves to be told through the eyes of its people, not only from the outside,” he said, adding that he hopes viewers value his videos for “changing their perspective and helped them see the truth more clearly.”

Olyan was crowned TikTok Arab Content Creator of the Year 2026 at a ceremony held in partnership with the 1 Billion Followers Summit in Dubai.

He said the recognition was a result of more than just a run of viral moments, explaining that it came about “through structured, institutional work, team development, and linking content to long-term goals. Sustainability comes from creating moments and building value, not relying on trends or short-lived hype.”

Underscoring the double-edged nature of social media, Olyan argued that attention alone is not the point. “Real impact happens when content is used to educate and inspire people, not just capture their attention.”

He also expressed skepticism about banning under-16s from social media. Regulation matters, he said, but “awareness, smart supervision, and teaching safe usage matter more than complete bans.”

Creators, he added, are not immune to the platforms’ darker side. Psychological pressure, mental exhaustion, and long periods away from family due to frequent travel are part of the job. “I manage it through time organization, temporary breaks, and returning with renewed passion,” he explained.

 

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Olyan is also the founder of the O15 Football Academy, a project rooted in his childhood dream and one he sees as part of a broader sporting movement gaining traction in the Kingdom. For him, the academy is not just about competition, but about giving children a supportive environment where sport becomes a formative social practice.

“As a child, I wished such an academy existed for me and my friends,” he said. “Many talents were playing in local neighborhoods without professional guidance or support, causing real potential to be lost due to the absence of proper training environments, follow-up, and opportunities. The environment was often challenging and unmotivating.”

His academy aims to identify talent early, develop it “scientifically,” and prepare players to compete at club and national levels, but Olyan added that even those who do not pursue the sport professionally can also benefit “educationally, culturally, and socially.” 

Football, he said, is “a form of soft power that, by God’s will, can positively impact many aspects of life.”

Whether creating content or helping others pursue their sporting dreams, Olyan said his guiding principle comes from a line by the late Saudi politician and poet Ghazi Al-Qusaibi — a reminder that what you hope for in small measure can arrive, unexpectedly, in abundance: “You wish for a drop of good news, but God wishes to help you with rain.”