Saudi Arabia, Germany agree to set up $200m fund for women empowerment

German Chancellor Angela Merkel walks with German Ambassador Dieter W. Haller on arrival in Jeddah on Sunday. (AN photo)
Updated 02 May 2017
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Saudi Arabia, Germany agree to set up $200m fund for women empowerment

RIYADH: German Chancellor Angela Merkel invited King Salman to attend the G20 summit in Germany after holding wide-ranging consultations on the agenda of the summit in Jeddah on Sunday.
Chancellor Merkel also renewed invitation to Crown Prince Mohammed bin Naif, deputy premier and minister of interior, to visit Germany.
“King Salman was formally invited by the chancellor to attend the G20 summit,” said German Ambassador Dieter W. Haller.
In a separate development, Merkel attended a meeting of Saudi businesswomen in Jeddah on Sunday.
Merkel acknowledged there have been “significant changes in the role of women” since her last visit in 2010.
She cited the historic first-time participation of women in Saudi Arabia’s elections for local municipal council seats in 2015.
“I have the impression that the country is in a phase of change and that a lot more is possible now than some years ago,” Merkel added.
Ambassador Haller said the German chancellor and top Saudi officials discussed the agenda of the G20 summit during their talks. This 12th G20 summit will be held in the German city of Hamburg, a major trade hub and port city of Europe.
Referring to the preparations for the G20 summit, the envoy said that Germany is fully geared up to host the event, to be attended by more than 20 heads of state and many representatives of international organizations.
Haller said: “The Kingdom and Germany have agreed to a proposal to set up a $200 million fund for empowerment of women within the framework of the G20.”
The fund, he said, is proposed to be created with the help of the governments’ contributions as well as contributions from the private sector entities.
When asked about the energy issues that will top the agenda of the G20 summit, he said: “Merkel also discussed the Paris climate accord and G20 decisions on energy with top Saudi officials.”
The envoy, however, did not elaborate. “Also, the focus of the talks with Saudi officials was on the need to stabilize African countries, and to align efforts to restore peace and security in Africa,” said Haller.
Germany, he said, will be closely working with the Kingdom and the state-owned Saudi Fund for Development (SFD) in Africa, both on bilateral and G20 levels.
Haller said the business meeting at Jeddah Chamber of Commerce organized during the visit of Merkel shed light on the plans and policies of the Saudi government within the framework of the Saudi Vision 2030.
“There was substantial discussion over how Germany could support Saudi efforts to diversify its economy and reduce its dependence on oil,” said the diplomat, while referring to the participation of top-notch businessmen and executives in the meeting.
Referring to the progressively growing relations between Riyadh and Berlin in different sectors, Haller said the two sides are now working to sign a major Memorandum of Understanding (MoU) on scientific and technological cooperation.
This agreement will be endorsed by the German Federal Ministry of Research and Education, and Riyadh-based King Abdulaziz City for Science and Technology (KACST) possibly later this year.
Haller said the German chancellor’s visit has given a new boost to the existing links. The volume of commercial exchange stood at $8.72 billion in 2016, which need to be further increased, he said.
German investments in Saudi Arabia are around $1.3 billion, while many Saudi and German companies have revealed keen interest to set up joint ventures.


How AI is powering Saudi Arabia’s video games industry

Updated 13 March 2026
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How AI is powering Saudi Arabia’s video games industry

  • Technology is boosting efficiency and supporting local content development

RIYADH: Artificial intelligence is becoming a central force in Saudi Arabia’s rapidly expanding gaming and esports sector, shaping everything from game development and publishing to player analytics and competitive tournaments.

As the Kingdom accelerates its ambitions under Vision 2030, AI is increasingly being deployed not only as a technical tool but also as a strategic driver for industry growth and global competitiveness.

Saudi Arabia is integrating AI across studios, publishing platforms and esports operations to improve efficiency, expand local content creation, attract international investment and streamline tournament management. The broader goal is to position the Kingdom not only as one of the world’s largest gaming markets but also as a global hub for game development and esports infrastructure.

For Saudi studios seeking international audiences, understanding how AI systems generate results is also critical to maintaining cultural accuracy and relevance in game content. (Unsplash.com photo)

According to Saudi Arabia’s National Gaming and Esports Strategy, the Kingdom is home to more than 23.5 million gamers — around 67 percent of the population. Market revenues are projected to reach $1.36 billion by 2026. By 2030, the sector aims to contribute more than SR50 billion to the national GDP and create about 39,000 jobs.

Women represent 42 percent of gamers and 18 percent of esports players, among the highest participation rates in the region.

The Public Investment Fund, through its gaming arm Savvy Games Group, has invested billions of dollars in game studios, publishers and esports platforms worldwide. The investments are designed to strengthen local content creation while attracting global developers and investors to Saudi Arabia.

INNUMBERS

23.5 million Number of gamers in Saudi Arabia, representing about 67% of the population

$1.36 billion Revenue the Kingdom’s gaming market is expected to reach by 2026

SR50 billion Amount the gaming and esports sector aims to add to GDP to create 39,000 jobs by 2030

A spokesperson for Savvy Games Group told Arab News that AI is already integrated across its portfolio, particularly within ESL FACEIT Group.

“AI is used across our businesses. At ESL FACEIT Group, AI is already embedded in operations, particularly around data analytics and fair play,” the spokesperson told Arab News. “For example, EFG uses Minerva, an AI-powered moderation system that identifies and reduces toxic or abusive behavior by analyzing player communications and behavior patterns at scale. This enables faster and more consistent decisions and helps create healthier competitive environments for players.”

However, the spokesperson said AI itself does not automatically create a competitive advantage.

“AI tools are increasingly accessible to studios everywhere, which means they are not a competitive advantage on their own,” the spokesperson told Arab News. “The advantage comes from how clearly studios define their use cases and how effectively they apply AI to support their goals.”

For Saudi studios seeking international audiences, understanding how AI systems generate results is also critical to maintaining cultural accuracy and relevance in game content.

Within development studios, AI is helping accelerate production while lowering costs. AI-powered tools assist with concept art, 3D modeling, animation and world design, while automated testing systems can simulate thousands of gameplay scenarios to identify bugs and balance issues before release.

Steer Studios, for example, is applying AI in asset production and testing workflows. Automating repetitive tasks allows creative teams to devote more time to storytelling, gameplay design and world-building — key elements that distinguish successful games.

AI is also playing an important role in localizing content for Arabic-speaking audiences. Studios including Fahy Studios, Starvania Studio and Lobah Game Studio use AI for dialogue generation, translation and other localization tasks, helping Saudi-developed games reach global markets more quickly without losing cultural context.

For live-service and mobile games, maintaining player engagement is crucial to long-term revenue. AI systems track player behavior in real time, adjust difficulty levels, refine matchmaking systems and personalize in-game experiences.

Publishing platforms such as Nine66 and Sandsoft also rely on AI-driven analytics to support developers. These tools help predict player lifetime value, optimize marketing campaigns and manage online gaming communities.

“Our approach aligns closely with KSA’s focus on digital transformation, innovation and long-term capability building under Vision 2030,” the Savvy Games Group spokesperson told Arab News. “We see AI as an enabler of productivity, operational efficiency and ecosystem sustainability.”

The spokesperson added that partnerships, including collaboration with Humain, allow Saudi companies to explore scalable and responsible applications of AI across studios.

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“We take a pragmatic approach,” the spokesperson told Arab News. “We focus on technologies that provide real benefits. Any AI solution we use must improve efficiency and make day-to-day work easier.”

Artificial intelligence is also transforming the esports ecosystem.

Esports Infra — a platform created by Singapore-based Samarium in partnership with Saudi AI firm Wakeb — is designed to streamline the management of players, teams and content creators.

“Esports suffers from fragmentation,” Jonas Moaz, Esports Infra founder, told Arab News. “Talented players often don’t have a clear path to professionalism. Organizations struggle to find players, and content creators lack tools to connect with audiences.”

The platform uses machine learning to classify player skill levels, computer vision to analyze gameplay and predictive analytics to forecast development potential.

“We expect to improve the efficiency of building esports organizations — particularly in talent discovery and time management — by up to 50 percent,” Moaz told Arab News.

In addition to player analytics, the platform assists with scheduling, contract management and sponsorship evaluation, giving teams and brands clearer insights into performance and commercial value.

Saudi Arabia’s gaming sector is steadily evolving from a consumer-driven market into a center for game creation and esports infrastructure. (Unsplash.com photo)

Despite AI’s growing role, its use in esports competition itself remains tightly regulated. Organizations such as the International Esports Federation prohibit AI from influencing live matches.

“We fully respect those regulations,” Moaz told Arab News. “Our tools support analysis but do not play on behalf of players. AI operates outside match time or as a statistical layer.”

Protecting player data and ensuring fairness remain key priorities for developers and platform providers.

“This is a top priority for us,” Moaz told Arab News. “Player data is encrypted and used only to improve the experience. To ensure fairness, we regularly audit our algorithms to prevent bias.”

Saudi Arabia’s gaming sector is steadily evolving from a consumer-driven market into a center for game creation and esports infrastructure. AI is embedded throughout this transformation — from accelerating game development and localization to analyzing player behavior and professionalizing competitive gaming.

If the targets outlined in Vision 2030 are achieved, AI will play a defining role not only in improving industry operations but also in helping Saudi Arabia compete globally in a sector increasingly driven by data, efficiency and advanced technology.