More than 300 media from all over the world gathered in London recently to witness the launch of the new Swatch SKIN collection. The privatized store at The Strand offered the ideal setting for a spectacular evening around the collection’s #YOURMOVE concept.
Inspired by the creative development of SKIN’s lightweight, easy-to-wear and minimalist design, this concept paved the way for the performance “Swatch presents #YOURMOVE” that preceded the unveiling of eleven new models.
For over two months, a talented team of composers, choreographers and dance performers worked on reimagining SKIN and #YOURMOVE through the language of dance, perfectly combining human movements with virtual projections. Taking over the design idea of “classic meets urban rock,” classical dancers took on the role of SPACE while urban street dancers played TIME in a fictitious battle of emotions that captured the imagination of their audience. The launching of SKIN marked the stunning crescendo of the event and was followed by interactive product experiences for the guests.
Creative Director Carlo Giordanetti, who hosted the evening together with Brand Vice President and COO Gonzalo De Cevallos, found the right words to sum up the breath-taking event: “We are proud to introduce our new SKIN collection, a very strong member of our Swatch family, as well as #YOURMOVE, a motto that we hope will become a part of the everyday language. It celebrates
three elements that we take great care about: Lightness, freedom and self-expression. More than ever, they are part of Swatch’s soul.”
SKIN marks the dawn of a new era for Swatch’s thinnest watch line.
Inspired by the thrill of the unknown, the beauty of movement and the anticipation of change, Swatch’s SKIN collection introduces eleven minimalist styles in two new case sizes for men and women. The new look achieves simple, easy-to-wear elegance, featuring an innovative double injection case with a special two-tone wave shape.
Swatch launches #YOURMOVE, unveils its SKIN collection
Swatch launches #YOURMOVE, unveils its SKIN collection
Kingdom Centre’s comprehensive upgrade nears completion
Chairwoman of the Board of Kingdom Centre Nada Alateegi announced that the final phase of the comprehensive upgrade and redevelopment works at the iconic Riyadh landmark has neared completion.
Kingdom Centre was never intended to be just a shopping destination or a business hub, Alateegi said, but rather a space to deliver exceptional experiences. The experience is now being elevated to a new level of luxury that seamlessly brings together refined hospitality, high-end retail, and world-class business environments.
She said that Kingdom Centre, inaugurated in 2001, commenced its modernization project in April 2023. The project is being implemented in partnership with a group of top-tier global designers and renowned contractors, and led by the Kingdom Centre management team, to ensure the highest standards of quality and precision.
The upgrades were carried out in accordance with the best safety practices, while maintaining uninterrupted operations and ensuring visitors’ comfort and safety are preserved throughout, Alateegi said. This approach reflects the vision and directives of Prince Alwaleed bin Talal and has contributed to the center receiving several awards, including its recognition for “visionary design and development.”
She added that Kingdom Centre had installed the largest fully integrated digital screen on Kingdom Tower facades, operated exclusively in partnership with digital advertising and media solutions leader Rotana Signs. The screen serves as an international showcase reflecting Riyadh’s evolution and its growing global standing.
Kingdom Centre is also home to the Four Seasons Hotel, one of the world’s most prestigious hospitality brands, in addition to VOX Cinemas, purpose-designed to world-class specifications guided by the center’s management vision.
Moreover, Kingdom Centre introduced Al-Mamlaka Social Dining zone, which has become one of the region’s leading dining experiences and a model for other investors. Conceived by the center’s management to elevate the visitor experience, the Social Dining concept has been officially registered as the intellectual property of Kingdom Centre.
Kingdom Centre has also launched a mobile application and a dedicated visitor loyalty program offering a range of benefits. This initiative is part of the center’s digital transformation strategy and aims to strengthen long-term engagement with visitors.
Kingdom Centre’s management remains committed to setting a leading example for the sector, delivering innovative experiences that support Saudi Arabia’s tourism ambitions and align with Saudi Vision 2030, Alateegi added.
