Emirates responds to US electronics ban with new advert

The video was well-received online. (Photo courtesy: instagram.com/emirates)
Updated 22 March 2017
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Emirates responds to US electronics ban with new advert

DUBAI: Following the US’ ban on allowing passengers from a handful of Middle Eastern and North African countries to pack large electronic devices in their carry-on luggage, Dubai’s Emirates Airline took to its Instagram page with a slick new advert.
Within hours of the ban being enforced by the airline, it attempted to turn the measure – which states that anything larger than a smartphone must be packed into checked luggage – into a selling point.
“Who needs laptops and tablets anyway?” the advert reads, before cutting to a shot of Hollywood star Jennifer Anniston playing video games on the in-flight entertainment system.
The advert with Anniston is not new, having been released in October 2016, but the repackaged clip is.
The advert ends with an image of an Emirates Airline plane flying high, with the caption “let us entertain you.”
The video was well-received online, with a slew of commenters praising the airline on the advert.
“Creative in such short notice! Kudos,” one user commented.
“Smooth reaction on the recent electronic ban! Well done @emirates” said another.

Let us entertain you.

A post shared by Emirates (@emirates) on

The UK is set to follow up the American ban with a move of its’ own.
A spokesman for British Prime Minister Theresa May said that there would be curbs on electronic items in the main cabin on flights from six countries in the Middle East. The foreign office said the measures would be implemented by March 25.


EU warns Meta it must open up WhatsApp to rival AI chatbots

Updated 49 min 11 sec ago
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EU warns Meta it must open up WhatsApp to rival AI chatbots

  • The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules

BRUSSELS: The EU executive on Monday told Meta to give rival chatbots access to WhatsApp after an antitrust probe found the US giant to be in breach of the bloc’s competition rules.
The European Commission said a change in Meta’s terms had “effectively” barred third-party artificial intelligence assistants from connecting to customers via the messaging platform since January.
Competition chief Teresa Ribera said the EU was “considering quickly imposing interim measures on Meta, to preserve access for competitors to WhatsApp while the investigation is ongoing, and avoid Meta’s new policy irreparably harming competition in Europe.”
The EU executive, which is in charge of competition policy, sent Meta a warning known as a “statement of objections,” a formal step in antitrust probes.
Meta now has a chance to reply and defend itself. Monday’s step does not prejudge the outcome of the probe, the commission said.
The tech giant rejected the commission’s preliminary findings.
“The facts are that there is no reason for the EU to intervene,” a Meta spokesperson said.
“There are many AI options and people can use them from app stores, operating systems, devices, websites, and industry partnerships. The commission’s logic incorrectly assumes the WhatsApp Business API is a key distribution channel for these chatbots,” the spokesperson said.
Opened in December, the EU probe marks the latest attempt by the 27-nation bloc to rein in Big Tech, many of whom are based in the United States, in the face of strong pushback by the government of US President Donald Trump.
- Meta in the firing line -
The investigation covers the European Economic Area (EEA), made up of the bloc’s 27 states, Iceland, Liechtenstein and Norway — with the exception of Italy, which opened a separate investigation into Meta in July.
The commission said that Meta is “likely to be dominant” in the EEA for consumer messaging apps, notably through WhatsApp, and accused Meta of “abusing this dominant position by refusing access” to competitors.
“We cannot allow dominant tech companies to illegally leverage their dominance to give themselves an unfair advantage,” Ribera said in a statement.
There is no legal deadline for concluding an antitrust probe.
Meta is already under investigation under different laws in the European Union.
EU regulators are also investigating its platforms Facebook and Instagram over fears they are not doing enough to tackle the risk of social media addiction for children.
The company also appealed a 200-million-euro fine imposed last year by the commission under the online competition law, the Digital Markets Act.
That case focused on its policy asking users to choose between an ad-free subscription and a free, ad-supported service, and Brussels and Meta remain in discussions over finding an alternative that would address the EU’s concerns.