Google tools up to fix ads in wrong places

A Nov. 4, 2016 file photo shows the Google logo in Menlo Park, California. Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said on Tuesday it was introducing new tools to give firms greater control. (AFP)
Updated 22 March 2017
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Google tools up to fix ads in wrong places

LONDON: Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said Tuesday it was introducing new tools to give firms greater control.

“We know advertisers don’t want their ads next to content that doesn’t align with their values,” Google’s chief business officer Philipp Schindler said in a post on the Internet giant’s blog.
“So starting today, we’re taking a tougher stance on hateful, offensive and derogatory content.”
The move came a day after an apology by a senior Google executive following the British government and a handful of top firms including Marks and Spencer and HSBC bank pulling their adverts after they appeared alongside extremist content on its Internet platforms, particularly its video-sharing site YouTube.
The British arm of Havas, one of the world’s top advertising agencies that manages the accounts of numerous leading firms, suspended such advertising last week. Others to pull the plug, temporarily at least, are the BBC, Guardian newspaper group and McDonalds UK.
The British government put its YouTube advertising on hold on Monday, saying “it is totally unacceptable that taxpayer-funded advertising has appeared next to inappropriate Internet content — and that message was conveyed very clearly to Google.”
A Marks and Spencer spokesman said: “In order to ensure brand safety, we are pausing activity across Google platforms whilst the matter is worked through.”
The Times reported last week that BBC programs were promoted alongside videos posted by American white supremacist and former Ku Klux Klan member David Duke as well as videos by Wagdi Ghoneim, an Islamist preacher banned from the UK for inciting hatred.
The newspaper said an analysis it conducted found more than 200 anti-Semitic videos, and that Google failed to remove six of them within the 24-hour period mandated by the EU when it anonymously signalled their presence.
Schindler said in his post that Google “is taking a hard look at our existing community guidelines to determine what content is allowed on” YouTube, and will tighten safeguards to ensure that ads show up only against legitimate creators.
A boycott by firms worried about damaging their image could cause serious harm to Google as advertising makes up the overwhelming majority of the Internet giant’s revenue.
Unaudited figures from Google’s parent company Alphabet indicated that advertising accounted for nearly 86 percent of the company’s $26.1 billion in revenues in the final quarter of last year.
Schindler said Google acknowledged that companies have brand guidelines which dictate where and when they want their ads to appear, and that it wants to give them more control to do that.
“In the coming days and months, we’re introducing new tools for advertisers to more easily and consistently manage where their ads appear across YouTube and the web,” said Schindler.
He pledged Google would hire significant numbers of people and harness its latest developments in artificial intelligence and machine learning to review questionable content for advertising.
He added the firm would be able to resolve cases of advertising appearing alongside inappropriate content “in less than a few hours.”


‘The age of electricity’: WEF panel says geopolitics is redefining global energy security

Updated 11 sec ago
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‘The age of electricity’: WEF panel says geopolitics is redefining global energy security

  • Surging demand, critical minerals, US-China rivalry reshaping energy security as nations compete for influence, infrastructure, control over world’s energy future

LONDON: Electricity is rapidly replacing oil as the world’s most strategic energy commodity, and nations are racing to secure reliable supply and influence in a changing energy landscape.

Global electricity demand is growing nearly three times faster than overall energy consumption, driven by artificial intelligence, electric vehicles, and rising use of air-conditioning in a warming world.

“We are entering the age of electricity,” said Fatih Birol, the executive director of the International Energy Agency, during a panel discussion titled “Who is Winning on Energy Security?” at the World Economic Forum in Davos on Tuesday.

Unlike oil, electricity cannot be stockpiled at scale, forcing governments and companies to prioritize generation, transmission, and storage, making regions with stable infrastructure increasingly important on the global stage.

US-China rivalry

Energy security is increasingly about control and influence, not just supply. The rivalry between the US and China now extends beyond oil to critical minerals, energy infrastructure, and long-term energy partnerships.

“The contrast between the US approach and China’s is stark,” said Meghan O’Sullivan, director of Harvard University’s Belfer Center. “The US, until recently, focused on access, not control. China flips that, seeking long-term influence and making producers more dependent on them.”

O’Sullivan highlighted China’s Belt and Road Initiative, which invests in energy infrastructure and critical minerals across Africa, Latin America, and Asia to secure influence over production and supply chains.

“It’s not just the desire to control oil production itself, but to control who develops resources,” she said, citing Venezuela as an example. The South American nation holds some of the world’s largest crude oil reserves, giving it outsized geopolitical importance. Recent US moves to expand influence over Venezuelan oil flows illustrate the broader trend that great powers are competing to shape who benefits from energy resources, not just the resources themselves.

“There’s no question that the intensified geopolitical competition between great powers is playing out in more competition for energy resources, particularly as the energy system becomes more complex,” O’Sullivan added.

Global drivers of the electricity era

The rise of electricity as a strategic commodity is also transforming global supply chains. Copper, lithium, and other minerals have become essential to modern energy systems.

“A new ‘energy commodity’ is copper,” said Mike Henry, CEO of BHP. “Electricity demand is growing three times faster than primary energy, and copper is essential for wires, data centers, and renewable energy. We expect a near doubling, about a 70 percent increase in copper demand over 25 years.”

Yet deposits are harder to access, refining is concentrated in a few countries, and supply chains are politically exposed.

“The world’s ability to generate electricity reliably will increasingly depend on materials and infrastructure outside traditional oil and gas markets,” Birol said.

AI and digital technologies amplify the challenge with large-scale data centers consuming enormous amounts of electricity. 

The Middle East’s strategic relevance 

While the global focus is on electricity demand and great-power rivalry, the Middle East illustrates how traditional energy hubs are adapting.

Majid Jafar, the CEO of Crescent Petroleum, highlighted the region’s enduring advantages: abundant reserves, low-carbon potential, and strategic geography.

“Geopolitical instability reinforces, if anything, the Middle East’s role as a supplier with scale, affordability, availability, and some of the lowest carbon reserves,” he said.

Jafar emphasized the region’s ability to navigate the growing US-China rivalry.

“Amid US-China global friction, the Middle East has managed to remain on good terms with both sides,” he said, noting that flexible policy and engagement help preserve influence while balancing competing interests.

The region is also adapting to the electricity-driven era. AI data centers and digital technologies are multiplying power needs. Jafar said: “One minute of video consumes roughly an hour’s electricity for an average Western household. Multiply that across millions of servers and billions of people and the scale is staggering.”

Infrastructure investments further strengthen the Middle East’s strategic position. In the Kurdistan Region of Iraq, the Runaki Project has expanded natural gas–fueled power plants to provide 24/7 electricity to millions of residents and businesses, reducing reliance on diesel generators and supporting economic growth.

According to Jafar, the combination of energy resources, capital, leadership, and agile policymaking gives the Middle East a competitive edge in meeting global electricity demand and navigating the complex geopolitics of energy.

While the panel highlighted the Middle East as one example, in the age of electricity, energy security is defined as much by influence and infrastructure as by barrels of oil, with the US-China rivalry determining who gains and who is left behind.