ASICS has officially opened a subsidiary in Dubai, the first fully owned sales and marketing organization of the true sport performance brand in the Middle East.
ASICS Middle East LLC launched as part of the brand’s strategy to further expand its footprint in emerging markets whilst reinforcing its premium positioning. ASICS also plans to strongly increase marketing investment in the region as well as developing direct relationships with key retailers.
The Middle East subsidiary has replaced the current distributor Falaknaz, which has successfully represented the ASICS brand in the Gulf-region since 2003.
ASICS is now based in Dubai and has set up efficient logistic operations to allow for fast deliveries to retailers in the region.
“We are looking forward to strengthening our presence in the Middle East with the support of our talented team and local partners. The regional sports industry continues to thrive and presents the perfect opportunity for ASICS to introduce the full range of our products and services using the latest sports technology available on the market,” said Cengiz Kiray, general manager of ASICS.
Kiray and his team aim to optimize existing partnerships with retailers in the region, as well as developing new direct relationships with key accounts. ASICS Middle East LLC will build on the brand’s positioning and growth in the region to date.
ASICS Middle East LLC latest spring-summer 2017 collection is now available across the region through local retailers including Go Sport, Pairs, Foot Locker, The Athlete’s Foot, Stadium, U-Mark, Sportsone, Namshi.com, Level Shoe District and other top retailers throughout the GCC.
The brand is confident the new organizational structure will deliver accelerated growth in the Middle East region, replicating its success in Europe. ASICS is currently in the top three sports footwear brands in Europe and are a market leader in both performance running and in tennis.
ASICS opens Middle East subsidiary in Dubai
ASICS opens Middle East subsidiary in Dubai
31st Dubai Shopping Festival kicks-off with star-studded concerts, unique experiences
The 31st edition of the Dubai Shopping Festival, the world’s longest-running annual retail celebration of its kind, launched with an unforgettable opening weekend, with dazzling live performances, shows and events.
Running until Jan. 11, the DSF extravaganza is transforming Dubai into a vibrant hub of unbeatable shopping deals, and immersive entertainment, drawing millions of visitors to experience the city’s unmatched blend of retail innovation, culture, and global flair.
Kicking off the festivities in spectacular style, the opening weekend saw high-energy concerts, captivating family entertainment, and cutting-edge visual displays, which set the tone for a 38-day season of wonder, excitement and family entertainment.
e& DSF Nights
Adding style and glamor to the weekend, international icon Nora Fatehi dazzled audiences at e& DSF Nights, the daily celebrations that will be held at Dubai Festival City Mall. Famed for her high-energy dance performances and infectious rhythms, Fatehi’s live show wowed fans on Dec. 6, at the mall’s scenic Festival Bay. The venue showcased stunning fireworks complementing an evening of cultural vibrancy and celebration.
As part of the broader e& DSF Nights series, the event featured interactive zones, waterfront attractions, and free public installations, creating an inclusive and unforgettable experience for all ages.
Hatta mountain experiences
DSF will also feature an exciting and immersive mountain experience at Hatta Wadi Hub for the second year in a row, featuring Candlelight Concerts by Fever, Dinner in the Sky, and the Roxy Dome Cinema.
Candlelight Concerts by Fever
Experience a magical outdoor candlelight concert series for all to enjoy with incredible music from Vivaldi to Coldplay against the stunning backdrop of the Hatta mountains. Tickets are on sale for 70 dirhams ($28). Kids eight years and below are welcome to join the children’s concert taking place on Dec. 13 for free.
Dinner in the Sky
This elevated experience will debut at the Hatta mountains for a scenic meal in the clouds like no other. Perched 50 meters above ground, experience a stunning dinner for 300 dirhams.
Breathtaking shows
Elevating the spectacle further, DSF will unveil its new Drone and Pyro Show, a mesmerizing technological marvel featuring more than 1,000 drones, including 100 pyro drones, across two nightly displays. Fusing art and innovation, these breathtaking shows will illuminate the city skyline with color and creativity, symbolizing Dubai’s visionary and future-forward spirit. A Dubai-inspired soundtrack by legendary composer Hans Zimmer will be used for the drone display, where thousands of synchronized drones will dance through the night sky, transforming the city skyline into a cinematic symphony of light and sound.
Tickets for e& DSF Nights are now available to purchase via Platinumlist.net. Fans are urged to secure their seats early before they sell out. Two additional A-list concerts at Coca-Cola Arena and e& DSF Nights will soon be announced, adding to the festival’s star-studded entertainment lineup.
