Label flushed by Paris fashion show in a toilet

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Models present creations by Sirloin during the women’s Fall-Winter 2017-2018 ready-to-wear collection fashion show at the Madeleine’s historical public toilets in Paris on March 3, 2017. (AFP)
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Models present creations by Sirloin during the women’s Fall-Winter 2017-2018 ready-to-wear collection fashion show at the Madeleine’s historical public toilets in Paris on March 3, 2017. (AFP)
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A model presents a creation by Sirloin during the women’s Fall-Winter 2017-2018 ready-to-wear collection fashion show at the Madeleine’s historical public toilets in Paris on March 3, 2017. (AFP)
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Models present creations by Sirloin during the women’s Fall-Winter 2017-2018 ready-to-wear collection fashion show at the Madeleine’s historical public toilets in Paris on March 3, 2017. (AFP)
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Models present creations by Sirloin during the women’s Fall-Winter 2017-2018 ready-to-wear collection fashion show at the Madeleine’s historical public toilets in Paris on March 3, 2017. (AFP)
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A model presents a creation by Sirloin during the women’s Fall-Winter 2017-2018 ready-to-wear collection fashion show at the Madeleine’s historical public toilets in Paris on March 3, 2017. (AFP)
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A model presents a creation by Sirloin during the women’s Fall-Winter 2017-2018 ready-to-wear collection fashion show at the Madeleine’s historical public toilets in Paris on March 3, 2017. (AFP)
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A model presents a creation by Sirloin during the women’s Fall-Winter 2017-2018 ready-to-wear collection fashion show at the Madeleine’s historical public toilets in Paris on March 3, 2017. (AFP)
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Mao Usami (L) and Alve Lagercrantz, the designer duo behind Sirloin, pose prior their women’s Fall-Winter 2017-2018 ready-to-wear collection fashion show at the Madeleine’s historical public toilets in Paris on March 3, 2017. (AFP)
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Mao Usami (L) and Alve Lagercrantz, the designer duo behind Sirloin, pose prior their women’s Fall-Winter 2017-2018 ready-to-wear collection fashion show at the Madeleine’s historical public toilets in Paris on March 3, 2017. (AFP)
Updated 04 March 2017

Label flushed by Paris fashion show in a toilet

PARIS: Paris fashion week shows tend to be held at the city’s most opulent addresses, grand chandeliered salons dripping with marble and gilt.
But new brand Sirloin gave tradition the bum’s rush by presenting its debut collection this weekend in one of the French capital’s most well appointed toilets.
Designers Mao Usami and Alve Lagercrantz said their odd choice of venue was meant to play tribute to “a place that allows the trivial, silly yet brilliant questions and ideas in life flow free.”
They said it was time to bring the smallest room out of the closet as models opened the mahogany cubicle doors of the historic Madeleine conveniences to reveal their autumn winter collection.
Usami, who has worked for Louis Vuitton and Dries Van Noten, told AFP that toilets were the world’s great refuges.
They are the place where you go to hide “when you are pretending you are working, but you are just escaping and having a break,” she said.
“We encourage everyone to accept their own twisted thoughts and strangest habits. The worse, the better!“
The award-winning Shanghai-based pair, who are Japanese and Swedish, said they built their collection from the underwear out, “merging lingerie with ready-to-wear” suits and streetwear.
Invitations to the show came with a vanity pack of folded toilet paper.
The designers insisted, however, that the venue was not a stunt, claiming the collection “focuses on the intellectual questions that every Sirloin girl would ask herself during their brief moments in the toilet.”


Why diamonds are forever for romantic Saudis on Valentine’s Day

Updated 13 February 2020

Why diamonds are forever for romantic Saudis on Valentine’s Day

  • Number of Saudi brands have produced pieces specially designed to celebrate Valentine's Day
  • Farsi, one of the Kingdom’s oldest jewelry firms, has exclusive Valentine’s collection

RIYADH: The old adage diamonds are a girl’s best friend certainly rings true for Saudis.

Gifting jewelry has throughout history been regarded as a symbol of appreciation, devotion, and love.

And whether it be a diamond ring or exquisite ruby necklace, on Valentine’s Day many romantic Saudis will be expressing their feelings by presenting their loved ones with precious stones.

AN Photo/Huda Bashatah

In recent years, a number of Saudi brands have produced pieces specially designed to celebrate the national day of love.

Farsi, one of the Kingdom’s oldest jewelry brands, has carried on the art of jewelry design for more than 100 years. Its latest exclusive Valentine’s collection, My One and My Heart, incorporates a solitaire diamond or heart-shaped ruby set on a thin gold- or white gold-plated rod.

Nasser Farsi, the company’s chief executive officer and collection designer, told Arab News: “I personally designed the pieces because many people like to celebrate their love on Valentine’s Day.

“The design is simple, a single solitaire diamond or heart-shaped ruby symbolizes the simplicity of love, how glamorous it is with beautiful moments, and exciting experiences within that love.

AN Photo/Huda Bashatah

“My latest design resembles the elements of a successful relationship, where love should be straightforward, simple, yet glamorous. Love is that pillar,” he said.

The brainchild of sisters Hala and Leena El-Khereiji, Charmaleena’s jewelry collections are known for their unique designs and mix and match of precious stones and diamonds.

The Saudi brand’s My Heart collection, which includes mother-of-pearl heart pendants and bright red coral earrings, has been specially produced with Valentine’s Day in mind.

AN Photo/Huda Bashatah

Qilada, another Saudi brand, is marking the day with its geometric heart-shaped earrings and necklaces which are also adorned with red agate stone.

When it comes to saying, “I love you,” jewelry, it seems, continues to stand the test of time for Saudis.