From its humble beginning of a single showroom in the UAE in 1987, Joyalukkas has changed the landscape and widened the horizon of the jewelry retail industry. Today, the Joyalukkas Group has grown into a multibillion-dollar corporation with diversified interests, spanning retail, fashion, money exchange, realty and aviation industries. The Joyalukkas brand has become a household name and the group today enjoys the loyal patronage of over 10 million customers in the UAE, India, UK, Singapore, Malaysia, Qatar, Oman, Bahrain, Kuwait, Saudi Arabia and the US.
Joyalukkas, dubbed the world’s favorite jeweler, has enjoyed much acclaim since inception. Some of the first and biggest accomplishments include the first retail chain to be awarded both ISO 9001 and ISO 14001 certification, seven years of “Superbrand” status in a row, the world’s largest showroom recognition from Limca Book of World records and more. Joyalukkas is renowned worldwide for quality, designs, best value offerings, convenience and setting new benchmarks in customer service.
“When I opened the doors of the first Joyalukkas showroom 30 years ago, I had a simple goal: to offer the very best. Every new showroom and location bring us closer to our goal of being where our customers are. Each achievement affirms our goal and motivates us to aim even higher,” said Joy Alukkas, chairman and managing director, Joyalukkas Group.
“But all of this would not have been possible without the loyalty and support of our dear patrons. They are the driving force behind our efforts and constant pursuit of excellence. They have made the past three decades highly rewarding for us and our gratitude knows no bounds. It is my pledge to tirelessly work toward delighting our customers every time they visit a Joyalukkas showroom,” he said.
Joyalukkas Group has been on an aggressive expansion drive since 2000, and currently has 130 showrooms across the globe. Work is now underway to open showrooms in new territories, such as Canada, Australia and Sri Lanka by the close of the second quarter of 2017 taking the brand’s reach to 14 countries. Many exciting initiatives, new product lines and innovative services are also in the works.
30 years of Joyalukkas: 130 showrooms, 14 countries and many milestones
30 years of Joyalukkas: 130 showrooms, 14 countries and many milestones
Muzz helps GCC to embrace modern marriage without compromising faith
In an era where digital platforms shape nearly every aspect of modern life, many Muslims across the world are turning to technology not for casual interactions, but for something far more meaningful: marriage. Among the platforms leading this shift is Muzz, the world’s largest Muslim marriage app, which has established itself as a trusted space for young professionals, families, and faith-minded individuals seeking genuine, value-aligned connections.
With a global community of more than 15 million members and over 600,000 marriages facilitated through the platform, Muzz has redefined how Muslims meet and communicate while honoring cultural expectations and Islamic principles. Its rapid growth reflects an increasing demand for tools that offer modern convenience without compromising traditional values.
Muzz’s origins trace back to 2011, when founder Shahzad Younas created a simple website from his London bedroom. What started as a small personal project soon evolved into a pioneering venture. In 2017, the platform became the first Muslim-focused startup to be accepted into Y Combinator, the Silicon Valley accelerator known for backing giants such as Airbnb and Dropbox. This milestone marked a turning point that propelled Muzz from a grassroots idea into a global technology brand.
Today, the company operates with more than 150 employees across several regions, serving diverse Muslim communities throughout the Middle East, Southeast Asia, Europe, and North America. Despite its global footprint, the platform remains rooted in a clear mission: to offer Muslims a safe, respectful, and intentional way to pursue marriage.
In contrast to mainstream dating apps that cater largely to casual relationships, Muzz’s guiding philosophy is that “Muslims don’t date — they marry.” This principle shapes the platform’s user experience and distinguishes it from competitors. The app incorporates features designed specifically to reflect Islamic values, including privacy tools, optional chaperone modes, verified profiles, and a strong emphasis on safety and conduct. These elements resonate particularly strongly with users in the GCC, where cultural expectations around courtship remain firmly tied to modesty, family involvement, and serious intentions.
“We built Muzz to empower Muslims with a tool that fits their lives and their values,” said CEO Younas. “Our users want modern convenience, but they also seek sincerity and intention. Muzz brings both together.”
Beyond impressive numbers and global reach, the platform’s impact is evident in the personal stories shared by couples who found each other through it. Omar and Noura, a Saudi–Jordanian couple who married last year, credit Muzz for creating the opportunity that brought them together. Living in different countries, they never expected their paths to cross naturally. “Conversations on Muzz felt sincere from the start,” Omar said. “Within weeks, we realized this was something real.”
For individuals like Sara, a single mother from the Gulf region, the app provided a renewed chance at companionship after years of hesitation. Concerns about trust and privacy initially held her back, but the platform’s respectful environment helped her feel comfortable enough to explore the process. “Muzz felt intentional,” she said. “I met someone who understood my journey, someone I didn’t expect to find.”
Stories like these, now numbering in the hundreds of thousands, highlight how thoughtfully designed technology can support tradition rather than undermine it. The platform’s growing adoption in Saudi Arabia and the UAE reflects this balance, combining technological ease with the cultural sensitivity deeply valued in the region. According to a spokesperson for the company, this growth demonstrates a widespread desire for tools that honor authenticity and respect while offering users an accessible way to pursue marriage.
In addition to its role as a matchmaking platform, Muzz has emerged as a socially conscious brand committed to humanitarian initiatives. The company has raised more than $1.2 million in charitable contributions, supporting essential projects in Sudan, Pakistan, Türkiye, Palestine, and other regions. Its donations have helped fund bakeries, mobile clinics, temporary shelters, and emergency relief efforts, reinforcing its commitment to community support and ethical responsibility.
As digital tools continue to influence how people work, communicate, and build relationships, Muzz’s success illustrates how technology can harmonize with religious and cultural values. By offering a platform grounded in sincerity, safety, and faith-centered design, Muzz is shaping a new chapter in Muslim matchmaking, one where innovation and tradition work hand in hand to help people build lasting connections.
