The Council of Ministers of the government of Saudi Arabia has approved the appointment of the board of the General Entertainment Authority.
Commenting on the appointment of the board, Ahmed Aqeel Al-Khateeb, chairman of the board of the General Entertainment Authority, said: “This is a significant milestone in the development of the Saudi General Entertainment Authority.
“In addition to the esteemed members of our board, who have already made a valuable contribution to Saudi public life, we are particularly delighted to welcome international experts who will further help us in our aim of both developing and investing in the burgeoning Saudi entertainment industry. We have made progress in recent months and there will be much more delivery over the next year.
“In line with the goals set out by Vision 2030, we will strive to provide the Saudi people with quality entertainment choices, building and supporting an entertainment sector for everyone in Saudi Arabia. With our board now formally in place, the next step is to move ahead with strategies that help nurture entertainment in all its forms, while also seeking to safeguard our precious cultural heritage.”
The Board of the General Entertainment Authority is as follows:
• Dr. Majid Al-Qassabi: Minister of Commerce and Investment in Saudi Arabia
• Fahad Mohammed Al-Jubair: Mayor of the Eastern Province
• Mohammed Abdul Latif Jameel: Chairman and CEO of Abdul Latif Jameel
• Lama Abdulaziz Al-Sulaiman: Former vice chairwoman and board member of the Jeddah Chamber of Commerce and Industry
• Mousa Omran Al-Omran: General manager of West Bakeries Company, and independent director of Al-Marai
• Bandar Mohammed Assiri: Head of General Commission for Audio-visual Media
• Joe Zenas: Chief executive officer at Thinkwell
• Jonathan Tétrault: Executive vice-president and chief operating officer at Cirque du Soleil
• Ahmed Aqeel Al-Khateeb, Chairman of the board of the General Entertainment Authority
The board will meet quarterly.
Amr Al-Madani, the founder and former chief executive officer of Mishkat Interactive Center for Atomic and Renewable Energy, has also been appointed chief executive officer.
Al-Madani will be responsible for day-to-day operations, and for establishing the General Entertainment Authority as a supporter, promoter and regulator of the entertainment industry across Saudi Arabia.
Saudi govt. approves board members of General Entertainment Authority
Saudi govt. approves board members of General Entertainment Authority
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
