Sacoor Brothers and Majid Al Futtaim Fashion opened the first Sacoor Brothers boutique at Granada Mall in Riyadh on Nov. 17.
This new boutique, which is stated to reflect the brand’s philosophy of continuous improvement, offers the latest collections for both women and men.
The boutique, located on the ground floor of Granada Mall, is the first of four Saudi stores Majid Al Futtaim plans to open.
The upcoming locations include Hayat Mall and Panorama Mall, both in Riyadh, and Rashid Mall in Alkhobar. The children’s collection will also be available at Panorama and Rashid malls.
Rajiv Suri, CEO at Majid Al Futtaim Fashion, commented: “We are excited to continue Majid Al Futtaim Fashion’s growth by bringing Sacoor Brothers to Saudi Arabia for the first time. Given the brand’s massive success in the region, there has been much anticipation for Sacoor Brothers in Saudi Arabia since we announced the franchise in April.”
Sacoor Brothers has expanded beyond its native home of Portugal to becoming a truly international and cosmopolitan fashion brand with over 90 stores worldwide.
“We are excited to launch Sacoor Brothers in one of the most thriving countries in the world alongside Majid Al Futtaim. The Kingdom continues to be a leading market for retail and is one of the fastest growing markets globally” said Bart Denolf, CEO Franchise for Sacoor Brothers.
The brand continues to have current European Champion Cristiano Ronaldo as its global ambassador. A sneak peek of the fall/winter 2016 collection shows a celebration of the virtues of authenticity and originality. For the new season, Sacoor Brothers menswear line combines the nobility of woven wealth of details for each design.
The women’s suit collection follows mainly the Sacoor Bothers identity, slightly adjusting some details to the current trends, always with subtle feminine details.
Majid Al Futtaim opens Sacoor Brothers, first Saudi boutique
Majid Al Futtaim opens Sacoor Brothers, first Saudi boutique
Dammam Airports partners with KaarTech to transform IT services
Dammam Airports, a key player in Saudi Arabia’s aviation sector, has partnered with KaarTech to deliver end-to-end IT managed services across its airport network in the Eastern Province.
This milestone advances Saudi Arabia’s Vision 2030 and strengthens Dammam Airports’ commitment to delivering world-class travel experiences. The collaboration was inaugurated through an official signing ceremony attended by Mohammed Al-Hassany, CEO of Dammam Airports, and Shahinsha Abdul Basheer, CEO of KaarTech, signifying a shared commitment to shaping the future of Saudi Arabia’s aviation through innovation and intelligent technology.
Recognized as one of the world’s largest airports by land area, Dammam Airports connects more than 12 million passengers each year and plays a vital role in strengthening the Kingdom’s aviation growth. With this partnership, the company is set to transform its IT landscape into a secure, scalable, and intelligent environment that supports the complexities of modern airport operations.
KaarTech will manage the complete IT landscape across three airports, covering infrastructure, cloud, and network operations, along with 24/7 service management. This engagement also includes comprehensive application support beyond SAP, enriched with automation, proactive governance, and predictive intelligence. KaarTech will enable Dammam Airports to achieve resilience, efficiency, and long-term scalability through a comprehensive AI governance approach that embeds transparency, accountability, and innovation into every layer of IT operations, positioning the company as a trusted driver of aviation modernization.
This partnership aims to transform IT from a back-end function into an AI-enabled strategic driver of business performance and passenger experience. From ensuring business continuity and strengthening operational reliability to enabling connected, insight-driven airport services, the collaboration reflects a shared commitment to data-driven, intelligent, and sustainable aviation.
Through this engagement, KaarTech reaffirms its position as a trusted partner in AI-led enterprise transformation, delivering deep expertise in managing complex technology ecosystems with intelligence and precision. For Dammam Airports, the partnership represents a decisive step in aligning operational excellence with the national vision for innovation, digital connectivity, and long-term growth.
Together, the two organizations will drive smarter airport operations and deliver sustainable value for the Kingdom’s growing aviation ecosystem.
