Sacoor Brothers and Majid Al Futtaim Fashion opened the first Sacoor Brothers boutique at Granada Mall in Riyadh on Nov. 17.
This new boutique, which is stated to reflect the brand’s philosophy of continuous improvement, offers the latest collections for both women and men.
The boutique, located on the ground floor of Granada Mall, is the first of four Saudi stores Majid Al Futtaim plans to open.
The upcoming locations include Hayat Mall and Panorama Mall, both in Riyadh, and Rashid Mall in Alkhobar. The children’s collection will also be available at Panorama and Rashid malls.
Rajiv Suri, CEO at Majid Al Futtaim Fashion, commented: “We are excited to continue Majid Al Futtaim Fashion’s growth by bringing Sacoor Brothers to Saudi Arabia for the first time. Given the brand’s massive success in the region, there has been much anticipation for Sacoor Brothers in Saudi Arabia since we announced the franchise in April.”
Sacoor Brothers has expanded beyond its native home of Portugal to becoming a truly international and cosmopolitan fashion brand with over 90 stores worldwide.
“We are excited to launch Sacoor Brothers in one of the most thriving countries in the world alongside Majid Al Futtaim. The Kingdom continues to be a leading market for retail and is one of the fastest growing markets globally” said Bart Denolf, CEO Franchise for Sacoor Brothers.
The brand continues to have current European Champion Cristiano Ronaldo as its global ambassador. A sneak peek of the fall/winter 2016 collection shows a celebration of the virtues of authenticity and originality. For the new season, Sacoor Brothers menswear line combines the nobility of woven wealth of details for each design.
The women’s suit collection follows mainly the Sacoor Bothers identity, slightly adjusting some details to the current trends, always with subtle feminine details.
Majid Al Futtaim opens Sacoor Brothers, first Saudi boutique
Majid Al Futtaim opens Sacoor Brothers, first Saudi boutique
25,000 attend Social Development Bank’s DeveGO25 forum
The Social Development Bank concluded the second edition of the Entrepreneurship and Modern Business Practices Forum — DeveGo 2025 — announcing the achievement of high-impact outcomes that further reinforced the forum’s position as the largest national platform in the region dedicated to entrepreneurship, innovation, and freelance work in Saudi Arabia and beyond.
The forum witnessed broad participation from local and international experts, investors, entrepreneurs, and representatives of local, regional, and international institutions.
Over three days at the King Abdulaziz International Conference Center, the forum drew 25,000 participants and visitors, who benefited from over 45 specialized workshops and over 2500 advisory sessions delivered by more than 70 consultants and experts.
The sessions covered key areas including entrepreneurial planning, business models, venture capital, digital platforms, freelancing, and emerging technologies.
The forum also featured 20 panel discussions with leading local and international speakers, addressing major global trends in entrepreneurship, including the future of artificial intelligence, the creative economy, digital transformation, and venture investment.
The forum saw the launch of the Saudi Empretec Fellowship, in the presence of Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development.
The partners in success within the Social Responsibility Portfolio supporting entrepreneurs were honored.
It also saw the honoring of 13 winners of the Handicrafts Competition, representing various regions of the Kingdom, the announcement of winners of the Salam Award for Promising Projects, and the recognition of leading entrepreneurial projects fund under the Enterprises Track.
In addition, the NEXT UP Challenge concluded on the third day of the forum with 20 startups presenting their projects to more than 500 investors, enhancing opportunities for networking and partnership building.
As part of efforts to strengthen the support ecosystem, the forum witnessed the signing of 51 agreements, along with the launch of a suite of new financing products. These included the Capital Expansion Product with a ceiling of up to SR10 million, the Payroll Product with a ceiling of SR2 million, and the Rental Product with a ceiling of SR1.5 million, aimed at supporting enterprises in asset development and covering operational costs.
This reflects the bank’s direction toward offering more specialized financing tools that respond effectively to market needs.
The forum concluded by reaffirming its role as a unifying national platform for entrepreneurship, where accompanying activities and events provided direct engagement opportunities between entrepreneurs, investors, and experts.
The forum also highlighted success stories and practical experiences that reflect the scale of entrepreneurial momentum in the Kingdom and the growing role of the Social Development Bank in supporting a national economy driven by innovation and knowledge.
