Sacoor Brothers and Majid Al Futtaim Fashion opened the first Sacoor Brothers boutique at Granada Mall in Riyadh on Nov. 17.
This new boutique, which is stated to reflect the brand’s philosophy of continuous improvement, offers the latest collections for both women and men.
The boutique, located on the ground floor of Granada Mall, is the first of four Saudi stores Majid Al Futtaim plans to open.
The upcoming locations include Hayat Mall and Panorama Mall, both in Riyadh, and Rashid Mall in Alkhobar. The children’s collection will also be available at Panorama and Rashid malls.
Rajiv Suri, CEO at Majid Al Futtaim Fashion, commented: “We are excited to continue Majid Al Futtaim Fashion’s growth by bringing Sacoor Brothers to Saudi Arabia for the first time. Given the brand’s massive success in the region, there has been much anticipation for Sacoor Brothers in Saudi Arabia since we announced the franchise in April.”
Sacoor Brothers has expanded beyond its native home of Portugal to becoming a truly international and cosmopolitan fashion brand with over 90 stores worldwide.
“We are excited to launch Sacoor Brothers in one of the most thriving countries in the world alongside Majid Al Futtaim. The Kingdom continues to be a leading market for retail and is one of the fastest growing markets globally” said Bart Denolf, CEO Franchise for Sacoor Brothers.
The brand continues to have current European Champion Cristiano Ronaldo as its global ambassador. A sneak peek of the fall/winter 2016 collection shows a celebration of the virtues of authenticity and originality. For the new season, Sacoor Brothers menswear line combines the nobility of woven wealth of details for each design.
The women’s suit collection follows mainly the Sacoor Bothers identity, slightly adjusting some details to the current trends, always with subtle feminine details.
Majid Al Futtaim opens Sacoor Brothers, first Saudi boutique
Majid Al Futtaim opens Sacoor Brothers, first Saudi boutique
LuLu Walkathon: 22,000 participants champion greener future
Alkhobar’s New Corniche transformed into a vibrant hub of energy and community spirit when more than 22,000 people gathered for the highly anticipated “LuLu Walkathon.” Organized by LuLu Saudi Hypermarket, the 3-km event was held under the patronage of the Ministry of Sport and Alkhobar municipality on Jan. 31. The walkathon successfully united the community under the themes of health and environmental sustainability.
The event was held with the cooperation of Meshaal Al-Harbi, head of Alkhobar municipality, and Tareq Al-Qahtani, director of the Ministry of Sport’s Eastern Province branch. The official flag-off was performed by Mohammed Haris, director of LuLu Hypermarket Saudi Arabia.
This year’s walkathon went beyond fitness, offering a rich tapestry of entertainment including soulful traditional Arabic music, a contemporary violin performance, and a playful “donuts dance,” which ensured a festive atmosphere for families of all ages.
A major highlight of the morning was the presence of Khadra. Khadra served as a living reminder of the Kingdom’s deep-rooted cultural artistry, posing for photos with the thousands of participants who lined the coast. To ensure every attendee felt the spirit of the celebration, participants were geared up with a premium merchandise kit containing custom-branded T-shirts and caps. Furthermore, every individual who successfully completed the 3-km route was rewarded with an exclusive LuLu goodie bag at the finish line to celebrate their achievement.
Sustainability remained a core pillar for the LuLu Walkathon this year, reflecting the brand’s long-term environmental vision. LuLu’s staff managed the route with a strict focus on environmental responsibility, while strategically placed refreshment stalls kept walkers hydrated without compromising the pristine condition of the corniche.
The massive success of the event was supported by key partners, including MasterCard as the commercial sponsor and Nada, which provided vital refreshments, alongside significant support from Radio Mirchi and Alyaum newspaper.
“The walkathon concluded not just as a race, but as a meaningful tribute to the Kingdom’s past and a definitive step toward a sustainable future,” a statement said. “By blending physical activity with cultural celebration and environmental stewardship, LuLu Hypermarket reaffirmed its commitment to the Saudi community, promoting an active, engaged, and responsible lifestyle for all residents.”
