EDF and AREVA signed two sets of agreements aimed at supporting the Saudi nuclear energy program.
This coincided with French President François Hollande’s visit to Riyadh,
The two companies have signed memorandums of understanding (MoUs) with 5 Saudi industrial partners (Zamil Steel, Bahra Cables, Riyadh Cables, Saudi Pumps, Descon Olayan).
These agreements aim to develop the industrial and technical skills of local companies. They reflect AREVA and EDF's desire to build an extended network of Saudi suppliers for future nuclear projects in the country.
A second series of agreements signed with 4 Saudi universities — King Saud University in Riyadh, Dar Al Hekma College and Effat University in Jeddah and finally Prince Mohammed bin Fahd University in Alkhobar — are intended to contribute to the development of nuclear expertise in the country.
These agreements follow on from the previous operations organized by EDF and AREVA, through their joint office in Riyadh. These include the Suppliers’ Days in March and October, the visit to France by Saudi industrial companies in November, the agreement signed with the local professional training institute (NIT) in July, the visits to French nuclear facilities organized for Saudi university faculty members in June and internship offers made to Saudi students since the summer.
EDF CEO Henri Proglio commented: "These new agreements underline EDF and AREVA's commitment alongside the Kingdom to enable it to successfully implement its national energy strategy and in particular to develop its future nuclear program by contributing to the development of a local network of manufacturers and by training qualified engineers.”
Luc Oursel, president and CEO of AREVA, said: "These agreements demonstrate the common will of EDF and AREVA to establish a true long-term partnership with the Kingdom. They will enable the country to build a strong industrial base and a robust skills management program.”
AREVA and EDF sign agreements related to Saudi nuclear program
AREVA and EDF sign agreements related to Saudi nuclear program
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
