NCB recently distributed more than 31,000 school bags among orphans in the Kingdom to coincide with the start of the new academic year,
The bank implemented the program for the seventh consecutive year.
Orphans from 41 cities and villages in various regions benefited from the program that was carried out in cooperation with 45 charitable organizations, according to a bank statement.
Mansour Al-Maiman, chairman of the bank’s board of directors, launched the program by distributing bags to a group of orphan students during a function at the NCB headquarters in Jeddah, the press release said.
Al-Maiman emphasized his bank’s commitment to support various needy groups of society.
A total of 147,595 orphans have benefited from the school bag program since it was introduced in 2006. The orphans, who benefited from the program, are registered with the various charitable organizations.
NCB distributes 31,000 school bags among needy students
NCB distributes 31,000 school bags among needy students
Cadbury Dairy Milk goes 'Irresistible'
Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.
The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.
Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.
Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter.
Available in slices and minis, it brings a little indulgence to any time of day.
Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”
Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.
With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.
The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.
