Breaking the speed limit can be costly in terms of fines, and driving bans, as well as playing a significant role in many road accidents.
Ford Motor Company is now launching a new technology that could help prevent drivers from exceeding speed limits — both when driving in their own country and abroad. Drivers have been able to set a maximum speed for their vehicle. Now the all-new S-MAX sports activity vehicle — equipped with Intelligent Speed Limiter — can help ensure the maximum speed is automatically adjusted to remain within changing speed limits.
“Drivers are not always conscious of speeding and sometimes only becoming aware they were going too fast when they receive a fine in the mail or are pulled over by law enforcement,” said Stefan Kappes, active safety supervisor, Ford of Europe.
“Intelligent Speed Limiter can remove one of the stresses of driving, helping ensure customers remain within the legal speed limit.”
Ford launches “Intelligent Speed Limiter”
Ford launches “Intelligent Speed Limiter”
Price cuts drive sales of Saudi-owned electric car
- Lucid delivers more vehicles than expected as it prepares to launch luxury new Gravity SUV
RIYADH: The majority Saudi-owned electric car maker Lucid delivered more vehicles than expected in the past three months as price cuts helped boost demand.
The company delivered 2,394 cars from April to June 30, above analysts’ predictions of 1,940.
Lucid produced 3,838 vehicles in the first six months of 2024 and needs to make more than 5,162 cars by end of the year to meet its annual output forecast of 9,000. It made 8,428 cars in 2023.
“I think at this point everything is shaping for them to achieve that,” said Andres Sheppard, senior equity analyst at Cantor Fitzgerald. Lucid will produce and deliver more cars in the second half of the year because of the usual seasonal effects on the industry, he said.
Demand for electric vehicles has grown more slowly than expected pace in the past year, under pressure from high borrowing costs, economic uncertainties and consumer preference for hybrid alternatives.
Lucid and the market leader Tesla have responded by slashing prices and offering incentives such as cheaper financing options. Lucid, which is 60-per-cent owned by the Public Investment Fund, the Kingdom’s sovereign wealth fund, cut the price of its flagship Air model by 10 percent in February.
Its new Gravity SUV model, a rival for Tesla's Model X, goes into production this year and will cost about $80,000.









