DUBAI: Lebanese content creator and entrepreneur Nour Arida is installing showers and toilets for women and girls displaced by war in the country via her brand Sorbe.
The escalating Israeli offensive in Lebanon has killed at least 1,200 people and displaced 1.2 million others, leaving scores of women and girls with limited access to private sanitation facilities.
Sorbe, a skincare brand founded by Arida in 2025, has installed showers and toilets in key locations with support from American Near East Refugee Aid and the Lebanese Red Cross.
“There’s been a lot of humanitarian aid on the ground (to) help covering people’s basic needs, from food and water to other basic necessities. But there are things, we realized, we are not thinking enough about — things that are essential for women, their hygiene, their dignity, their safety, and their comfort of course,” Arida said in a video clip accompanying the announcement on Instagram.
Arida launched her brand on Nov. 16. In a statement at the time, she said she noticed a gap in inclusivity across the fashion and beauty industries: “They all include women of different races, skin colors and body types. Yet they all show only one aspect of a woman — her posing and smiling.”
Reflecting this idea, the newly released campaign images show Arida embodying three contrasting moods — crying, smiling and looking shocked.
In 2023, she was honored with the Arab Woman of the Year award in London, recognizing her advocacy for women’s rights worldwide.
Arida also represents French fine jewelry house Boucheron, fronting multiple campaigns and championing their designs at international fashion events.
Her modeling career includes walking at Paris Fashion Week for brands such as Zadig & Voltaire, Nicolas Jebran and Paco Rabanne. She has also graced numerous magazine covers and collaborated with beauty and fashion brands including Sephora, Rimmel and MAC.
