More than half of respondents who responded to a recent survey in Saudi Arabia believe that their financial position will improve in the next six months,
A majority (65 percent) of the respondents are also expecting the cost of living to increase, according to the poll.
The Middle East and North Africa Consumer Confidence Index survey was conducted by Bayt.com, a leading ob site, and YouGov, a top market research agency.
Personal economy
Twenty-nine of respondents in the Kingdom consider their personal financial situation to have improved in the last six months. In parallel, 43 percent claim that it has remained the same, 21 percent believe that it has gotten worse, and a noteworthy 51 percent of the respondents in Saudi Arabia expect their financial position to get better in the next six months.
Eighty-eight percent believe that the cost of living will increase or remain the same in the Kingdom within the same time period. Interestingly, 44 percent of respondents in Saudi Arabia revealed that their savings have decreased in comparison to last year.
In terms of purchases, 37 percent of respondents in Saudi Arabia are hoping to buy a new car in the coming year, with 55 percent planning to purchase a brand new vehicle; 40 percent are looking to buy second-hand.
Thirty-one percent of respondents in the Kingdom are planning to invest in property, with apartments (39 percent) being the investment of choice, followed by villas/townhouses/bungalows (27 percent), and commercial properties (21 percent). 60 percent are keen on buying a new property, while 26 percent intend to buy a pre-owned property. In terms of smaller purchases, Saudi respondents are looking to purchase desktop or laptop computers (22 percent), furniture (20 percent), and LCD or plasma televisions (14 percent).
Economic situation
Overall, 26 percent of respondents believe that the Kingdom’s economy has improved in the last six months, while 34 percent claim that it has remained the same. A notable 41 percent expect things to get better in the next half a year.
Furthermore, 44 percent believe that present business conditions are either very good or good; a remarkable 56 percent expect business conditions to improve in a year’s time. In KSA, jobs are considered to be plentiful according to 52 percent of respondents, and 36 percent expect a surge in the number of job opportunities in Saudi Arabia in the next six months.
Current job perspective
According to 41 percent of Saudi Arabia respondents, their companies have grown in terms of the number of employees in the last six months. Still, 28 percent state that their companies have fewer people now. 41 percent expect the number of employees in their company to increase in the next half year.
For the most part, job satisfaction levels remain relatively stable across the country. professionals in Saudi Arabia are generally happy with their career growth opportunities (43 percent), compensation (36 percent), non-monetary benefits (51 percent), and job security (41 percent).
“Based on the survey’s findings, there is certainly a sense of optimism emerging in the employment landscape across the MENA region,” said Suhail Al-Masri, VP of sales, Bayt.com.
“After all, half of respondents expect business conditions in their country to improve over the next year. Moreover, half of GCC respondents (51 percent) are convinced that their financial position will improve in the next six months,” said the official.
Suhail Al-Masri added: “This is, of course, primarily linked to the fact that a slew of mega projects – such as the UAE’s Expo 2020 and Qatar’s 2022 Fifa World Cup – are set to help boost the GCC economies and bolster the demand for skilled workers. Of course, this is taking place in the midst of rising inflation. Both employers and job seekers must take into account these factors in order to adequately meet their desired outcomes. While job seekers are encouraged to build their online presence in order to stand out, employers are urged to fight the war for talent by offering competitive packages that can adequately cover the ever-increasing costs of living.”
Elissavet Vraka, research manager, YouGov, said: “It is important to recognize that more than half of respondents across the MENA region claim that their savings have decreased in comparison to last year. This means that despite their high hopes for the future, soaring levels of confidence and satisfaction with their current positions, professionals in the MENA region are still feeling financially challenged in today’s complex market environment.”
Data for the YouGov and Bayt.com Middle East and North Africa Consumer Confidence Index Survey for January 2015 was collected online from January 19-31, 2015, with the participation of 4,263 respondents aged 18 years and above. Respondents were from the UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Lebanon, Syria, Jordan, Egypt, Morocco, Algeria, and Tunisia.
Saudi job market ‘filled with opportunities’
Saudi job market ‘filled with opportunities’
Saudi Arabia pulls in most of Partners for Growth $450m capital push
- Global private credit fund leans into region’s largest market for growth-stage technology financing
RIYADH: Saudi Arabia has captured the vast majority of Partners for Growth’s capital deployed in the Gulf Cooperation Council, as the global private credit fund leans into what it sees as the region’s largest market for growth-stage technology financing.
The San Francisco-based firm has deployed about $450 million in commitments in the GCC, and “the vast majority of that is in Saudi,” said Armineh Baghoomian, managing director at the firm who also serves as head of Europe, the Middle East and Africa and co-head of global fintech.
The company was one of the earliest lenders to Saudi fintech unicorn Tabby, and it’s clear the Kingdom is providing fertile territory for ongoing investments.
“We don’t target a specific country because of some other mandate. It’s just a larger market in the region, so in the types of deals we’re doing, it ends up weighing heavily to Saudi Arabia,” Baghoomian said.
Partners for Growth, which Baghoomian described as a global private credit fund focused on “growth debt solutions,” lends to emerging tech and innovation companies, particularly those that struggle to access traditional credit.
“We’re going into our 22nd year,” she said, tracing the strategy back to its roots in a Bay Area investment bank debt practice in the mid-1980s.
Today, the firm lends globally, she said, deploying capital where it sees fit across markets including Australia, New Zealand, and Southeast Asia, as well as Latin America and the GCC, where it has been active for about six years.
Shariah structures dominate PFG’s Gulf deals
In the Gulf, the firm’s structures are often shaped by local expectations. “Most of the deals we’ve done in the region are Shariah-compliant,” Baghoomian said.
“In terms of dollars we’ve deployed, they’re Shariah-structured,” she added.
“Usually it’s the entrepreneur who requires that, or requests it, and we’re happy to structure it,” Baghoomian said, adding that the firm also views Shariah structures as “a better security position in certain regions.”
Growth debt steps in where banks cannot
Baghoomian framed growth debt as a practical complement to equity for companies that have moved beyond the earliest stage but are not yet “bankable.”
She said: “The lower-cost bank type facilities don’t exist. There’s that gap.”
Baghoomian added that companies want to grow, “but they don’t want to keep selling big chunks of equity. That implies giving up control and ownership.”
For businesses with the fundamentals private credit providers look for, she said, debt can extend runway while limiting dilution.
“As long as they have predictable revenue, clear unit economics, and the right assets that can be financed, this is a nice solution to continue their path,” she added.
That role becomes more pronounced as equity becomes harder to raise at later stages, Baghoomian believes.
She pointed to a gap that “might be widening” around “series B-plus” fundraising, as later-stage investors become “more discriminating” about which deals they back.
Asset-heavy fintechs cannot scale on equity alone
For asset-heavy technology businesses, Baghoomian argued, debt is not just an option but a necessity.
She pointed to buy-now-pay-later platform Tabby as an example of a model built on funding working capital at scale.
“Tabby is an asset-heavy business,” she said. “They’re providing installment plans to consumers, but they still need to pay the merchant on day one. That’s capital-intensive. You need a lot of cash to do that.”
Equity alone, she added, would be structurally inefficient. “You would not want to just raise equity. The founders, employees, everyone would own nothing and lose a lot of control.”

We don’t target a specific country because of some other mandate. It’s just a larger market in the region, so in the types of deals we’re doing, it ends up weighing heavily to Saudi Arabia.
Armineh Baghoomian, PFG managing director and head of Europe, the Middle East and Africa and co-head of global fintech
Baghoomian said those dynamics are common across other asset-intensive models, including lending platforms and businesses that trade in large inventories such as vehicles or property. “Those are businesses that inherently end up having to raise quite a bit of credit,” she said. Partners for Growth’s relationship with Tabby also reflects how early the firm can deploy capital when the structure is asset-backed. “We started with Tabby with $10 million after their seed round, and then we grew, and we continue to be a lender to them,” Baghoomian said.
“On the asset-backed side, we can go in quite early,” she said. “Most of the fintechs we work with are very early stage, post-seed, and then we’ll grow with them for as long as possible.”
As the market for private credit expands in the Gulf, Baghoomian emphasized discipline — both for lenders and borrowers.
For investors assessing startups seeking debt, she said the key is revenue quality and predictability, not just topline growth. “Revenue is one thing, but how predictable is it? How consistent is it? Is it growing?” she said. “This credit is not permanent capital. You have to pay it back. There’s a servicing element to it.”
Her advice to founders was more blunt: stress-test the downside before taking leverage.
“You have to do a stress test and ask: if growth slows by 30 to 40 percent, can I still service the debt? Can I still pay back what I’ve taken?” she said.
Baghoomian warned against chasing the biggest facility on offer. “Sometimes companies compete on how much a lender is providing them,” she said. “We try to teach founders: take as much as you need, but not as much as you can. You have to pay that back.”
Partners for Growth positions itself as an alternative to banks not only because many growth-stage companies cannot access bank financing, but because it can tailor structures to each business.
HIGHLIGHTS
• Partners for Growth positions itself as an alternative to banks not only because many growth-stage companies cannot access bank financing, but because it can tailor structures to each business.
• The firm lends globally deploying capital where it sees fit across markets including Australia, New Zealand, and Southeast Asia, as well as Latin America and the GCC, where it has been active for about six years.
One of Partners for Growth’s differentiators, Baghoomian said, is how bespoke its financing is compared with bank products.
“These facilities are very bespoke. They’re custom to each company and how they need to use the money,” she said, adding that the fund is not offering founders a rigid menu of standardized options.
“No two deals of ours look alike,” she said, framing that flexibility as especially important at the growth stage, when business needs can shift quickly.
That customization, she added, extends beyond signing. Baghoomian said the firm aims to structure facilities so companies can actually deploy capital without being constrained, adding: “We don’t want to handcuff you. We don’t want to constrain you in any way.”
As a company evolves, she said the financing can evolve too, because what works on day one often won’t fit nine months later.
“We’ll revise structures,” she said, describing flexibility as core to how private credit can serve fast-moving tech businesses.
She added that a global lender can also bring operating support and market pattern recognition, while still accounting for local nuance.
Baghoomian expects demand for private credit in the Gulf to keep rising. “They are going to require credit, for sure,” she said, pointing to the scale of new platforms and projects.
“I don’t see it shrinking,” she said, adding that Partners for Growth is seeing more demand and is in late-stage discussions with several companies, though she declined to name them.
PFG to stay selective despite rising competition
Competition among lenders has increased since the firm began deploying in the region, Baghoomian said, calling that “very healthy for the ecosystem.”
Most of what the firm does in the region is asset-backed, Baghoomian said, often through first warehouse facilities for businesses financing receivables or other tangible exposures, “almost always Shariah.”
Keeping Egypt on its watchlist
Beyond the Gulf, Baghoomian said the firm is monitoring Egypt closely, though macroeconomic volatility has delayed deployments.
“We looked at Egypt very aggressively a few years ago, and then the macro issues changed,” she said, adding that the firm continues to speak with companies in the country and track conditions.
Even as private credit becomes more common in the region, Baghoomian underscored that debt is not universally appropriate.
“Not every company should take a loan or credit,” she said. “You don’t take it just to take it. It should be getting you to the next milestone.”









