American Psychological Association (APA)

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Always online, rarely focused: Is ‘brain rot’ becoming a Saudi problem?

Research from the American Psychological Association and the OECD has linked frequent digital interruptions to declining sustained attention
Term, ‘brain rot,’ is informal and not medically recognized, but it has become shorthand for the cognitive strain associated with constant digital stimulation

By Waad Hussain · 31 March 2026