sustainable fashion

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Weaving heritage: Pakistani brand turns textile waste into timeless fashion

Sana Khan, the founder of Dhundli Zameen, conceived the idea of launching sustainable bags after the government’s no-plastic drive in 2019, followed by a made-to-order clothing line
The 42-year-old academician is not only reviving artisanal crafts today, but also challenging the very DNA of Pakistan’s fashion industry through her ‘zero-waste fashion movement’

By Kashaf Rehman · 18 August 2025