Nigel Vaz

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Saudi Arabia’s approach to AI transformation delivering business value: Publicis Sapient CEO

Nigel Vaz: We’re reimagining how, in the case of tourism, we transform Saudi Arabia into a destination that is actually relevant and attractive for people to explore
Vaz: Our Slingshot platform handles everything from design to deployment, allowing legacy modernization and new digital apps to be built

By DANIEL FOUNTAIN · 22 January 2026