Athar Saudi Festival of Creativity

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Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report finds

By Nada Alturki · 23 October 2025

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New initiative aims to support women in Saudi creative sector

By Hajar Al-Qusayer · 13 May 2025

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Sports marketeers take deep dive into Saudi culture

By Sulafa Alkhunaizi · 6 November 2024

Industry meets creativity at Athar festival in Riyadh

By Tamara Aboalsaud · 5 November 2024

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Athar festival unlocks door on Saudi Arabia’s creative potential

By Nada Alturki · 15 November 2023