LONDON: The German Design Council has recognized the outstanding design of the new Rolls-Royce Dawn at the Council’s annual awards. Recognized in two separate categories, Dawn was awarded ‘Best of Best’ (Interior) and ‘Winner’ (Exterior).
The awards will be officially presented at the Paris Motor Show in the autumn.
The German Design Council awards are unique, internationally renowned and honor outstanding product design.
The jury is composed of experts from the automotive and design industries. The award is one of many major international accolades Dawn has been honored with since its global launch in March 2016.
“This award confirms the high design competence of Rolls-Royce Motor Cars,” explains Peter Schoppmann, regional director Rolls-Royce Motor Cars for Germany.
“The Rolls-Royce design team, led by Giles Taylor, has designed the most glamorous, social Rolls-Royce in history — the world’s only truly uncompromised drophead coupe. Dawn has been extremely well received in Germany and will help us continue our success.”
The launch of Dawn represents a seminal moment for Rolls-Royce Motor Cars and promises to attract a new breed of successful, younger and dynamic customers through a highly contemporary, beautiful expression of Rolls-Royce aesthetics.
Rolls Royce Dawn wins German Council awards
Rolls Royce Dawn wins German Council awards
Price cuts drive sales of Saudi-owned electric car
- Lucid delivers more vehicles than expected as it prepares to launch luxury new Gravity SUV
RIYADH: The majority Saudi-owned electric car maker Lucid delivered more vehicles than expected in the past three months as price cuts helped boost demand.
The company delivered 2,394 cars from April to June 30, above analysts’ predictions of 1,940.
Lucid produced 3,838 vehicles in the first six months of 2024 and needs to make more than 5,162 cars by end of the year to meet its annual output forecast of 9,000. It made 8,428 cars in 2023.
“I think at this point everything is shaping for them to achieve that,” said Andres Sheppard, senior equity analyst at Cantor Fitzgerald. Lucid will produce and deliver more cars in the second half of the year because of the usual seasonal effects on the industry, he said.
Demand for electric vehicles has grown more slowly than expected pace in the past year, under pressure from high borrowing costs, economic uncertainties and consumer preference for hybrid alternatives.
Lucid and the market leader Tesla have responded by slashing prices and offering incentives such as cheaper financing options. Lucid, which is 60-per-cent owned by the Public Investment Fund, the Kingdom’s sovereign wealth fund, cut the price of its flagship Air model by 10 percent in February.
Its new Gravity SUV model, a rival for Tesla's Model X, goes into production this year and will cost about $80,000.
