The Arabian Petroleum Supply Company (APSCO), which markets the Mobil 1 engine oil, has signed an agreement with the Al-Ettifaq FC to sponsor the football club’s team for the next five seasons.
According to the agreement, APSCO’s brand image will be prominently displayed on the team’s apparel and on billboards and other signage at the club’s facilities.
The partnership is Mobile 1's third shirt sponsorship deal, alongside with Al-Etihad and Al-Hilal sport clubs in the Saudi Football League.
Mohammed Islam, marketing manager of APSCO, remarked: “We are delighted to add Al-Ettifaq to our football sponsorships in Saudi Arabia. It represents a further step in APSCO’s involvement and sponsorship initiatives in Saudi sports, particularly football, and will help enhance the company’s local visibility.”
He added: “It also serves as an ideal platform for reaching out to the Saudi community through sports.”
Meanwhile, Al-Ettifaq FC Chairman Khaled Al-Debel said: "We are thrilled to welcome Mobil 1 as our club sponsor for the next five years. We're really looking forward to working with them during what we are confident will be a successful season for the club."
APSCO hopes that its contributions, through this sponsorship and in conjunction with Al-Ettifaq, will help optimize the club’s facilities and lead the team toward further successes and victories.
Mobil 1 expands football sponsorship to Al-Ettifaq FC
Mobil 1 expands football sponsorship to Al-Ettifaq FC
LuLu Walkathon: 22,000 participants champion greener future
Alkhobar’s New Corniche transformed into a vibrant hub of energy and community spirit when more than 22,000 people gathered for the highly anticipated “LuLu Walkathon.” Organized by LuLu Saudi Hypermarket, the 3-km event was held under the patronage of the Ministry of Sport and Alkhobar municipality on Jan. 31. The walkathon successfully united the community under the themes of health and environmental sustainability.
The event was held with the cooperation of Meshaal Al-Harbi, head of Alkhobar municipality, and Tareq Al-Qahtani, director of the Ministry of Sport’s Eastern Province branch. The official flag-off was performed by Mohammed Haris, director of LuLu Hypermarket Saudi Arabia.
This year’s walkathon went beyond fitness, offering a rich tapestry of entertainment including soulful traditional Arabic music, a contemporary violin performance, and a playful “donuts dance,” which ensured a festive atmosphere for families of all ages.
A major highlight of the morning was the presence of Khadra. Khadra served as a living reminder of the Kingdom’s deep-rooted cultural artistry, posing for photos with the thousands of participants who lined the coast. To ensure every attendee felt the spirit of the celebration, participants were geared up with a premium merchandise kit containing custom-branded T-shirts and caps. Furthermore, every individual who successfully completed the 3-km route was rewarded with an exclusive LuLu goodie bag at the finish line to celebrate their achievement.
Sustainability remained a core pillar for the LuLu Walkathon this year, reflecting the brand’s long-term environmental vision. LuLu’s staff managed the route with a strict focus on environmental responsibility, while strategically placed refreshment stalls kept walkers hydrated without compromising the pristine condition of the corniche.
The massive success of the event was supported by key partners, including MasterCard as the commercial sponsor and Nada, which provided vital refreshments, alongside significant support from Radio Mirchi and Alyaum newspaper.
“The walkathon concluded not just as a race, but as a meaningful tribute to the Kingdom’s past and a definitive step toward a sustainable future,” a statement said. “By blending physical activity with cultural celebration and environmental stewardship, LuLu Hypermarket reaffirmed its commitment to the Saudi community, promoting an active, engaged, and responsible lifestyle for all residents.”
