RIYADH: Motor giant Abdul Latif Jameel (ALJ) and Toyota launched here Wednesday night the eighth-generation Hilux, which goes on sale across the Gulf countries, including Saudi Arabia this week.
The all-new Hilux gets a new look with more toughness as the vehicle’s body sits on a newly developed strong frame structure.
“The new pickups are available in single and double cabins and the deck itself has been upgraded with structure panels that have been strengthened,” said Faisal Abdallah, ALJ vice president, while speaking at the launching ceremony here at the Four Seasons Hotel. Top ALJ and Toyota executives, auto industry leaders and local newsmen attended the event.
Toyota officials told Arab News on the sidelines of the launch that Toyota ranked number one motor company in terms of sales that exceeded 10.2 million vehicles last year. They include more than 700,000 vehicles sold by Toyota and its partners across the GCC. Of course, ALJ tops the list with more than 300,000 units sold last year alone.
Prominent among those present on the occasion included Hiroki Nakajima, chief executive engineer and managing officer of Toyota Motor Corporation; Takashi Obata, Toyota general manager for sales in Middle East and North Africa (MENA); Takayuki Yoshitsugu, Toyota’s chief representative in the MENA region; and Faisal W. Mirza, ALJ’s senior general manager for marketing communications.
In his presentation on the new Hilux, Nakajima, said: “Our entire development concept was centered on redefining toughness. We aimed to make new Hilux tougher based on a much broader interpretation of that word. The Hilux also offers the comfort of an SUV, making it the go-to vehicle, whether its primary use is commercial or personal,” said Hassan Jameel, ALJ’s vice chairman for domestic operation.
In fact, the name Hilux, a combination of the words ‘high’ and ‘luxury’ was given to underline the truck’s splendor and superiority over the competitors, and the new slogan best illustrates its reputation as a sturdy, all conquering vehicle constantly evolving to set new benchmarks for comfort and performance.
The new Hilux is offered in Saudi Arabia in single-cab and double-cab configurations, in both 2WS and 4WD.
Speaking on the occasion, Obata said Hilux is completely genuine, authentic and consistent with the Hilux brand, delivering the high standards and durability and reliability that have always been the core values.
Based on policy that always puts the guest first and demands nothing short of excellence, ALJ’s companies provide support for the great ubiquity of Toyota vehicles in the Saudi market through a sprawling network of strategically placed sales and service centers, he added.
ALJ unveils new generation Toyota Hilux
ALJ unveils new generation Toyota Hilux
Egypt accounts for 19% of global date output
JEDDAH: Egypt has emerged as the world’s largest producer of dates, generating around 2 million tonnes annually from more than 24 million date palms, according to the Ministry of Agriculture and Land Reclamation.
The government is seeking to further strengthen the sector by expanding the cultivation of high-value export varieties, the Egyptian Cabinet said, noting that more than 200 facilities — including processing plants and packing centers — support the industry. Many of these facilities have undergone recent upgrades through combined public and private investment.
Global demand for dates is rising steadily. According to market research firm Mordor Intelligence, the global dates market is projected to grow from about $29.33 billion in 2025 to approximately $44.07 billion by 2031.
Growth is being driven by increasing consumer preference for natural sweeteners, health-oriented diets, and improved cold-chain infrastructure that supports broader distribution and exports.
Egypt’s date exports have recorded significant growth, supported by quality improvements and successful efforts to access new markets across Europe, Asia, and Africa, the Cabinet statement said.
The release highlighted contributions from the UAE, which helped rehabilitate the date factory in Siwa Oasis at a cost of roughly 14 million Egyptian pounds ($298,000), renovated and upgraded the date complex in El-Kharga in the New Valley for about 17 million pounds, and established a date cooling complex in the Western Desert oases with a storage capacity of 4,000 tonnes. These investments have helped enhance efficiency across the production chain.
Further expansion is underway through the development of specialized industrial complexes for dates in key industrial hubs, including Sadat City, Borg El Arab, 10th of Ramadan City, and 6th of October City.
Agriculture and Land Reclamation Minister Alaa Farouk said Egypt accounts for approximately 19 percent of global date production, reiterating plans to focus on export-oriented varieties with higher added value.
Speaking during a tour of the sixth Cairo Date Festival at the Agricultural Museum in Dokki, Farouk emphasized the need to improve post-harvest systems such as sorting, grading, and packaging to ensure compliance with international quality standards.
He also urged research institutions and agricultural faculties to accelerate innovation in disease-resistant varieties and adopt smart farming technologies to address climate change and pest-related challenges.
Matrouh Gov. Maj. Gen. Khaled Shoaib underscored the importance of coordination between the agriculture ministry and major palm-growing governorates to boost production and enhance value through processing and packaging.
Cairo Gov. Ibrahim Saber said exhibitions such as the Cairo Date Festival play a key role in supporting local producers, expanding marketing channels, and stimulating economic activity, particularly for small and medium-sized enterprises, while ensuring the availability of high-quality products at affordable prices ahead of Ramadan.
