The first honey festival in Abha has concluded after a week full of activities.
Aayed Al-Muhaya, head of the Saudi Beekeepers Cooperative Association (SBCA), said 26 beekeepers participated in the festival. They came from Riyadh, Al-Baha, Buljurashi, Al-Nammas, Al-Mekheat, Abha Rejal Almaei, Khamis Mushayt and Surrat Obaidah, he said, adding that more than 30,000 visitors attended the weeklong festival which yielded revenues exceeding SR1.8 million.
Al-Muhaya explained that the revenues came from an auction that took place during the first three days of the festival and from the sales of the participants.
There were a number of varieties of honey on sale including 10 tons of Sedra, Talah, Samar and Majarah. The price of one kilo of honey ranged between SR200 and SR600, depending on its quality, he added.
He pointed out that the last day of the festival yielded the biggest revenues for one individual beekeeper who made a wholesale transaction worth SR100,000.
The head of the SBCA said the prominent feature of this first festival of its kind is that the majority of beekeepers had agreed to embark on the works of their association to serve their best interests in terms of marketing, exporting, obtaining visas for foreign labor they need, solving the problems they face and providing a big financial subsidy in case of damages, in addition to providing tools, treatments and vitamins at affordable prices.
The association intends to hold a second chapter of the festival next year, said the head of association. He thanked the Asir municipality for providing a special laboratory that measures the quality of honey and detects fake products.
On the question of honey export, he said that the majority of beekeepers sell and market their products on their own. They aspire to establish a Saudi union so that they can export their products abroad, especially to Australia, Germany, Turkey, France and New Zealand.
Asir Gov. Prince Faisal bin Khaled, who is the head of the tourism development council, said during the inauguration of the festival that honey is the main product in the area, and is of the best quality in the Kingdom.
The Asir region produces more than 12 tons of honey annually. The production is sold to local consumers and exported to Riyadh, Jeddah, Dammam and other provinces across the country.
Honey fest generates SR1.8m in revenues
Honey fest generates SR1.8m in revenues
Saudi traveler drives in search of the aurora
- ‘It felt like a dream,’ says 27-year-old Malik Al-Sultan after seeing the famed Northern Lights
JEDDAH: A Saudi adventurer has driven thousands of kilometers across continents in pursuit of one of the planet’s rarest natural spectacles.
Malik Al-Sultan set out from Riyadh in a modified Toyota Hilux, crossing Europe by road to reach northern Norway, where he witnessed the Northern Lights.
Auroras, or Northern Lights, are colorful and often delicate displays that occur when charged solar particles collide with Earth’s magnetic field and upper atmosphere. In the northern hemisphere, these shifting curtains of light are visible only during certain seasons.
“I love trying new experiences, seeking adventure, and facing challenges,” Al-Sultan told Arab News.
The idea of traveling long distances by car began in 2017 while Al-Sultan was in Switzerland with his family. “I saw a car there with a plate from one of the Gulf countries, and from that moment I was inspired,” he said.
Once his plans were complete, the destination was clear. “When everything was ready, I chose Norway.”
Al-Sultan, 27, is a university graduate and an employee who prefers simple travel. “I try to share my experience without exaggeration or change,” he said. “My goal is to visit as many countries as I can and share what I learn, what people need, and how much it costs.”
His journey took nearly three weeks of driving, with extended stops to explore several countries.
The route passed through Saudi Arabia, Kuwait, Turkiye, Bulgaria, North Macedonia, Albania, Kosovo, Montenegro, Bosnia, Croatia, Slovenia, Austria, Italy, Switzerland, Liechtenstein, France, the UK, Belgium, the Netherlands, Germany, Denmark, Sweden, and finally Norway.
Along the way, Al-Sultan relied on ferry crossings between France and the UK and between Denmark and Norway, as well as for some travel within Norway.
Driving alone for long distances was challenging. “It was a bit tiring, but I took breaks to rest,” he said. Friends joined him on some stages during the trip.
Al-Sultan made only essential modifications to his 2020 Toyota Hilux 4x4. “I changed the tires and some consumable parts,” he said. For winter conditions in Norway, he used special snow tires with metal studs.
He said the vehicle was tested in difficult conditions — “especially in remote areas, high elevations, changing weather, and long distances.” Among the main challenges were “long distances and difficulty finding accommodation late at night.”
The Northern Lights are best seen in the night sky and far away from city lights. The aurora season usually begins in late September and lasts until late March. Even during this period, witnessing the phenomenon requires luck, and many aurora hunters return home disappointed.
Al-Sultan reached northern Norway near the city of Bodo, where he saw the Northern Lights earlier this month, close to the Rana area.
“It felt like a dream,” he said. “At first, I thought it was clouds or factory smoke reflecting light.”
The lights appeared in green and red, and remained visible for more than half an hour.
Reflecting on the experience, Al-Sultan said the journey taught him patience and self-reliance. “It showed me the value of endurance, trusting my own judgment, and making decisions independently,” he said. “I also discovered how to embrace and even enjoy challenges.”
During the trip, he was warmly hosted by families in different countries. People “were genuinely excited about my journey, and their enthusiasm grew even more when they learned I’m from Saudi Arabia,” he said. “They were also curious about the purpose of my journey and where I was headed.”
Despite the freezing temperatures during the trip, Al-Sultan chose to wear traditional Saudi attire.
“The thobe and shemagh are part of my identity, and I’m proud of them,” he said. “I feel most comfortable wearing them, so it was the natural choice.”
Al-Sultan added that this helped showcase “the true image of the Saudi citizen,” and he hoped he had represented his country positively.
His journey is far from over. “My next goal,” he said, “is to reach Iceland.”
