Sterling Parfums, Musafir.com sign up with BPG Maxus

BPG Maxus, a member of Group M and WPP worldwide network, has announced that it has signed up with Sterling Parfums, a major fragrance brand, offering a wide range of cosmetics and Oriental fragrances, and Musafir.com, UAE's first premium-experience travel website, to handle their media planning and buying requirements.
The contracts came into effect immediately, and the first media engagements have already taken off for both Sterling and Musafir.com.
Sterling Parfums, which has created an enviable reputation with certain brands, reiterated that the decision to sign up BPG Maxus was aimed at enhancing awareness and visibility of its brands through media.
Amit Vardhan of Sterling Parfums, said: "Sterling is proud of its association with BPG Maxus and we signed them after due diligence, considering their credentials, strength and expertise as regional media house and their exceptional service through a friendly dedicated team."
Musafir.com, part of Universal Travel & Tourism, was set up in 2007 and over the last six years, the company has grown exponentially and currently has over 10 branches in the UAE and India. The company provides travelers with a complete travel planning experience, with the option to choose from 270-plus full service and low cost airlines and rooms in over 75,000 properties across the globe. The company recently announced renowned Cricket Icon Sachin Tendulkar as its brand ambassador and a stakeholder.
Sachin Gadoya, MD, Musafir.com, said: "Our decision to award the media business to BPG Maxus was based on a strong combination of factors including strategic planning, digital acumen, team strength and buying efficiencies."
Satish Mayya, CEO of BPG Maxus, said: "We are excited to handle the media planning and buying business of Sterling Parfums and Musafir.com, which are very strategic wins for BPG Maxus."