Indonesia has launched a major drive to attract more Saudi tourists this year. Its new two-day promotion ended at the Mall of Arabia this week.
The Indonesian Consulate General in Jeddah, which organized the event in coordination with the Indonesian Ministry of Tourism and Creative Economy, and Garuda Indonesia, was upbeat about the campaign and hoped to receive many more Saudi families during the year.
“This event aims to promote Indonesian destinations for the Kingdom’s residents, both citizens and expatriates,” said Nur Ibrahim, vice consul at the Indonesian Consulate General.
He opened the promotion with Aehmed Harun, inspector of Indonesian Ministry of Tourism and Creative Economy.
“The effort is also to focus on Indonesian travel and tourism agencies who are offering attractive travel packages to local tourists,” said Nur Ibrahim.
Fourteen Indonesian travel and tour agencies, and hotels from Indonesia joined the event showcasing their products and services, especially the country’s natural attractions.
Some Indonesian traditional dresses were on display, which children wore and had their pictures taken. Brochures and other printed promotion materials were distributed during the program.
“Last year, Indonesian tourism contributed $ 9.07 billion to the country’s foreign exchange earnings. The earnings were 6.03 percent higher than in the previous year’s (2011) $ 8.554 billion,” said Ibrahim. “Every year, Indonesia receives increasing number of visitors from Saudi Arabia compared to those from other parts of the world. That’s why we focus on our quality services in a bid to get more Saudi travelers,” he added.
According to Indonesian Statistics Agency BPS, 86,645 Saudi tourists visited Indonesia in 2012, 3.38 percent more than 83,815 visitors in 2011.
Harun said the Middle East has been a growing market for Indonesia, whose economy has remained robust since the beginning of 2013.
According to Harun, 1.29 million foreign tourists visited Indonesia in the first two months of 2013, a 3.82 percent increase over the same period in 2012, to 1.25 million tourists.
With more than 17,000 islands, Indonesia has many exotic natural attractions and ecotourism destinations that will hopefully draw more Saudi visitors, he said.
The Indonesian government has identified some priority destinations to be developed in the coming year, including Lake Toba in North Sumatra, Pangandaran in West Java, the Borobudur–Prambanan areas in Central Java and Yogya-Sleman in Yogyakart, besides others in East Java, Southeast Sulawesi, Derawan islands in East Kalimantan, Pulau Weh in Aceh, as well as in Jakarta and Bali.
Indonesia tourism drive targets Saudi families
Indonesia tourism drive targets Saudi families
From barrels to bytes: How AI is powering Saudi Arabia’s industrial transformation
- Inside the Kingdom’s drive to merge energy expertise with digital intelligence
RIYADH: Artificial intelligence is moving beyond concept to become a cornerstone of Saudi Arabia’s energy sector, reshaping how oil, gas, and power systems are managed and optimized.
Industry giants like Saudi Aramco are embedding smart systems into their operations to boost efficiency, reliability, and sustainability—key pillars in the Kingdom’s efforts to modernize its industrial base and diversify its economy.
According to the International Energy Agency, oil and gas companies were among the first to adopt digital technologies. The agency estimates that applying AI to power plant operations and maintenance could save up to $110 billion annually by 2035 through reduced fuel consumption and maintenance costs.
For Saudi Arabia, this technological momentum offers both a blueprint and an opportunity. Under Vision 2030, integrating data and intelligent automation is transforming how energy is explored, refined, and delivered.
At the heart of Saudi Aramco’s operations is a digital transformation strategy centered on artificial intelligence, big data, and the industrial Internet of Things. These technologies are applied at every stage of production—from mapping reservoirs and optimizing drilling to improving efficiency and safety.
AI also underpins Aramco’s Digital Transformation Program, which develops in-house smart tools and data-driven platforms designed to cut emissions, reduce costs, and enhance performance while ensuring a reliable energy supply.
A prime example is the Upstream Innovation Center, where engineers have implemented AI solutions that reduce fuel gas use in boilers, improve efficiency, and detect potential leaks through fiber-optic monitoring. At the Khurais oil field, more than 40,000 sensors monitor approximately 500 wells via an Advanced Process Control system—the first of its kind for a conventional oil field at Aramco. Digitization at Khurais has increased production by around 15 percent, doubled troubleshooting speed, and lowered both costs and environmental impact.
These advances illustrate how Aramco’s network is evolving into a connected, adaptive model, blending traditional engineering expertise with digital intelligence.
DID YOU KNOW?
• AI could save up to $110 billion a year in global power plant fuel and maintenance costs by 2035.
• Advanced Process Control enables real-time monitoring of hundreds of oil wells in the Kingdom.
• AI-powered simulations now replace weeks of manual analysis, enabling faster operational decisions.
As Saudi Arabia develops an AI-driven energy economy, the King Abdullah University of Science and Technology is bridging the gap between digital innovation and industrial application.
Bernard Ghanem, chair of the Center of Excellence for Generative AI, said the university is working with Saudi Aramco to develop AI systems that predict the chemical properties of materials and accelerate research into direct air capture technologies for carbon dioxide removal.
He told Arab News that KAUST is partnering with SABIC and ACWA Power to apply AI in process optimization and materials discovery, turning lab-scale research into practical solutions for the energy sector.
Ghanem said KAUST’s generative AI materials program combines a robotic chemistry lab with its AI Chemist foundation model, a system that accelerates the development of catalysts, battery materials, and membranes for clean energy applications.
“This is our lab of the future, automating experimentation and speeding up energy innovation,” he said.
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Mani Sarathy, professor of chemical engineering at KAUST, noted that AI-based reinforcement learning tools are already improving efficiency in hydrocarbon refineries by enhancing simulations and shortening analysis cycles.
“AI is helping energy companies run complex simulations that once took weeks, enabling faster and more precise operational decisions,” he told Arab News.
Sarathy added that the next phase will combine automation with expert oversight. Hybrid human-AI control systems, he explained, are likely to become standard in critical operations, balancing digital autonomy with safety and reliability as Saudi industries expand AI deployment.
These efforts highlight KAUST’s growing role in transforming AI from an academic discipline into a driver of industrial innovation in Saudi Arabia’s energy sector under Vision 2030.
Meanwhile, Skeleton Technologies is bringing AI-driven energy storage solutions to Saudi partners, solutions that are already reshaping industrial systems across Europe and beyond. In Europe, the company combines artificial intelligence and advanced materials to reduce energy use and improve efficiency in data centers, electricity grids, and defense systems.
“Our solutions allow AI infrastructure to consume less electricity and reduce grid connection needs, making AI operations more energy efficient,” Arnaud Castaignet, vice president of government affairs and strategic partnerships at Skeleton, told Arab News.
Inside its factories, Skeleton uses AI-driven digital twin models, created with Siemens Digital Industries, to simulate production, optimize operations, and enable predictive maintenance, Castaignet said. At the core of its technology is curved graphene, a proprietary carbon material that gives Skeleton’s supercapacitors exceptional conductivity.
“It allows our supercapacitors to charge and discharge within microseconds, around 12 microseconds, something batteries cannot do,” Castaignet said.
The company’s flagship Graphene GPU system, built on these supercapacitors, cuts energy use in AI data centers by up to 40 percent and reduces grid requirements by 45 percent while boosting computing performance. The devices are free of lithium, nickel, and cobalt, relying instead on graphene derived from silicon carbide—essentially sand—processed entirely in Germany.
“To build sustainable AI infrastructure, you need energy-saving hardware as well as renewable power,” Castaignet added. “Our Graphene GPU shows both can work together.”
As Saudi Arabia continues linking engineering expertise with digital intelligence, its industrial progress is measured not only in barrels of oil but also in bytes, data, and the smart systems shaping its energy future.
