Speech jammer wins 2012 Ig Nobel prize

Updated 23 September 2012
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Speech jammer wins 2012 Ig Nobel prize

BOSTON: For anyone who’s ever been tired of listening to someone drone on and on and on, two Japanese researchers have the answer.
The SpeechJammer, a device that disrupts a person’s speech by repeating his or her own voice at a delay of a few hundred millizeconds, was named Thursday as a 2012 winner of the Ig Nobel prize — an award sponsored by the Annals of Improbable Research magazine for weird and humorous scientific discoveries.
The echo effect of the device is just annoying enough to get someone to sputter and stop.
Actually, the device created by Kazutaka Kurihara and Koji Tsukada is meant to help public speakers by alerting them if they are speaking too quickly or have taken up more than their allotted time.
“This technology ... could also be useful to ensure speakers in a meeting take turns appropriately, when a particular participant continues to speak, depriving others of the opportunity to make their fair contribution,” said Kurihara, of the National Institute of Advanced Industrial Science and Technology in Japan.
Still, winning an Ig Nobel in acoustics for the device’s other more dubious purpose is cool too.
“Winning an Ig Nobel has been my dream as a mad scientist,” he said.
As usual, the ersatz Nobels were handed out by real Nobel laureates, including 2007 economics winner Eric Maskin, who was also the prize in the “Win a Date with a Nobel Laureate” contest.
Other winners feted Thursday at Harvard University’s opulent Sanders Theatre included Dutch researchers who won the psychology prize for studying why leaning to the left makes the Eiffel Tower look smaller; four Americans who took the neuroscience prize for demonstrating that sophisticated equipment can detect brain activity in dead fish; a British-American team that won the physics prize for explaining how and why ponytails bounce; and the US General Accountability Office, which won the literature prize for a report about reports.
Rouslan Krechetnikov, an engineering professor at the University of California Santa Barbara, and graduate student Hans Meyer took home the fluid dynamics prize for research into the sloshing that goes on in a coffee cup as it’s carried.
Like many projects that have won Ig Nobels in the past, it started in a casual conversation based on everyday observations.
Krechetnikov and Meyer were taking a coffee break at a conference last year when they watched as others milled around trying to prevent staining their clothes.
The science of sloshing liquids has been studied before — in rocketry, for example, shifting weight can destabilize a missile or rocket — but no one’s ever really studied coffee as it splashes around, Krechetnikov said.


“It is one of those cases where we were interested in explaining the phenomena, but not changing it,” he said.
The reason coffee spills?: A person’s walking speed, their mental focus and, surprisingly enough, noise.
Are there practical applications? You could design a better coffee cup by using what Krechetnikov calls “a series of annular ring baffles arranged around the inner wall of the container to achieve sloshing suppression,” although those solutions are impractical.
“We just wanted to satisfy our curiosity and, given the results, to share what we learned with the scientific community through peer-reviewed literature,” he said.
The 22nd annual Ig Nobels ceremony, with the theme “The Universe,” featured the usual doses of zaniness, including the traditional launching of hundreds of paper airplanes and the world premiere of an opera entitled “The Intelligent Designer and the Universe,” about an insane wealthy man who bequeaths his fortune to have someone design a beautiful dress for the universe.
“Personally, this goes along with my view of science,” Krechetnikov said. “There should be a fun side to it.”


Where We Are Going Today: Brown Branch Bakery and Cafe

Updated 13 February 2026
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Where We Are Going Today: Brown Branch Bakery and Cafe

  • New cafe alert in Alkhobar’s Olaya

While leaving my friend a voice note as I exited a popular local cafe across the street, I stumbled upon the building that houses Brown Branch, a newly opened bakery and cafe, and decided to head over and check it out.

I was intrigued enough to step inside after spotting the window lush with fresh flowers.

The well-lit, well-decorated, aesthetically pleasing interior was fragrant and full of life.

Up the flight of stairs, there is ample seating both indoors and outdoors — for those who prefer fresh air or a view of the surroundings.

The cafe is so practical for work or study. Outlets are aplenty so you can charge your device while you recharge. (AN photo by Jasmine Bager)

The cafe is so practical for work or study. Outlets are aplenty so you can charge your device while you recharge.

Having opened just this month, it only had a few customers during my visit, but I am sure the cafe will grow and blossom once more people discover it.

Two customers — who turned out to be nurses — were enthusiastically finishing their order, of which only crumbs remained. We had a pleasant chat and I asked what they had tried.

They had devoured the blueberry cheesecake, priced at SR29 ($7), and highly recommended it. The cheesecake is round and perfect for one or to share. I immediately placed that order.

Some of the offerings of Brown Branch Bakery and Cafe. (AN photo by Jasmine Bager)

What made it fun was that the crust encased it, with fresh berries decorating part of the top. For me, the crust is always my favorite part, so having it be where my spoon dug into first was such a pleasant surprise. The creamy interior with some fruit tucked within was really good. I ate it all in one go.

They also raved about their cups of hot chocolate (SR15 each).

Since I was well caffeinated from the neighboring cafe, I opted for an iced hibiscus tea for SR17, which was very refreshing — though the size was small and finished quickly. Wish it was larger.

I also tried a slice of lemon cake for SR13 with icing on top. It was enjoyable but not memorable.

The owner is already established in the local cafe community. She opened the Meow Cafe at Amwaj Mall a few years ago and later expanded to Dammam.

Brown Branch's owner also owns Meow Cafe at Amwaj Mall, which had expanded to Dammam. (AN photo by Jasmine Bager)

With this new venture, she is showcasing a fresh sensibility.

The name Brown Branch alludes to growth, picking fruit and relaxing together on a branch — a connection with nature that reflects the ambience and overall vibe.

There is a glass display filled with pastries — you would be spoiled for choice — and the drink menu is also extensive.

I am definitely coming back to try even more offerings.

Visit them on Instagram @brownbranch.sa.