DUBAI: Prada’s first-ever global beauty brand ambassador, supermodel Bella Hadid, has a new face joining her on the roster: Hollywood star Zendaya.
Zendaya, 29, is in the middle of a stellar 2026; she’s currently wrapping up press for “Spider-Man: A Brand New Day” right off the back of a world tour for Christopher Nolan’s mega hit, “The Odyssey.” Later this year, she will also star in “Dune: Part Three,” out on Dec. 18.
The announcement was shared via Instagram, where Prada Beauty introduced Zendaya as the face of Paradoxe, one of the house’s signature fragrances.
“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone,” Zendaya said in a statement. “For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand feels like a completely natural extension of that mindset, especially since Paradoxe was already a personal favourite.”
Earlier this year, in March 2026, Prada signed Hadid as its first global beauty ambassador. She helped introduce the first blush, Prada Touch, into the brand’s makeup collection this month.
The cheek and lip product marked a new chapter for Prada’s cosmetics. Featuring a cream-to-powder formula, it comes in stackable, pocket-sized packaging in the shape of the house’s renowned triangle. Its tactile texture melts into skin to create a soft, matte finish, with color lasting up to 12 hours without touch-ups.
Prada’s global president, Rosa Carrico, said the concept behind the launch is independence.
“It’s about celebrating women who don’t need complication to feel powerful,” she said. “When a woman masters her beauty routine without relying on hours of preparation or countless products, she gains something even more valuable — time.”
Meanwhile, this summer, Hadid donned her entrepreneurial hat once more with the news that Orebella, her fragrance line, is expanding its collection of body and hair mists.
“Solaris” is a sun-inspired duo of new limited-edition scents for summer. Hadid explained: “With ‘Solaris,’ I wanted to bottle that feeling of golden-hour light on the skin, the warmth that lingers long after the sun goes down. These scents are my love letter to summer — to slowness, to softness and to the quiet glow you carry with you wherever you go.”
