RIYADH: Egypt’s automotive industry is set to receive a boost after China’s ROX Motor partnered with Ezz El Arab El Sewedy Industrial Investment Group to manufacture vehicles locally and expand export capacity.
The venture will produce ROX range-extended electric vehicle models locally, advancing the country’s strategy to deepen industrial localization, increase value-added manufacturing and support the transition toward cleaner transportation technologies.
The signing ceremony was attended by Egypt’s Minister of Industry Khaled Hashem, Minister of Investment and Foreign Trade Mohamed Farid, and ROX Motor founder and CEO Jarvis Yan.
The agreement supports Egypt’s efforts to localize vehicle production, attract foreign investment and strengthen its position as a regional automotive manufacturing hub under the Automotive Industry Development Program, or AIDP.
“In his opening remarks at the ceremony, Hashem said the agreement represents a genuine translation and tangible success of Egypt’s national automotive industry strategy,” according to a statement by the Ministry of Industry.
Hashem said Egypt’s investment environment has undergone a significant transformation, adding that years of efforts to position the country as a regional investment hub are now translating into direct investments and partnerships with major international companies.
He said the project reflects the benefits of investments in infrastructure and industrial development, while aligning with the government’s objective of localizing manufacturing and increasing value-added production.
The minister highlighted the automotive sector as one of the priority industries targeted under the AIDP, which seeks to raise domestic vehicle production to 100,000 units annually by 2030.
According to Hashem, the government is supporting the industry through incentives and investment facilitation measures designed to deepen local manufacturing and strengthen Egypt’s industrial base.
“He added that such effective partnerships with major national industrial entities reflect the international community’s strong confidence in the competitiveness of the Egyptian economy,” the ministry statement said.
Hashem described the partnership between ROX Motor and Ezz El Arab El Sewedy as a timely step that could help meet domestic demand, enhance Egypt’s export capabilities and support the entry of locally manufactured vehicles into international markets.
He also called for a clear roadmap to increase local content and value-added production as the project expands.
The minister expressed appreciation to both companies and said the government looks forward to seeing the partnership contribute to industrial localization and the transfer of advanced technology.
