JEDDAH: Effat University in Jeddah was transformed into a miniature map of the world for three days after the launch of its international student cultural festival and the “World in Effat” market, held under the patronage of Princess Lolowah Al-Faisal.
The festival was attended by Princess Noura bint Turki Al-Faisal; Haifa Reda Jamal Al-Lail, president of Effat University; and Maha Al-Sanan, deputy minister of culture for research and cultural heritage. Members of the academic and administrative staff, as well as university ambassadors, were also among the visitors.
A wide range of student-led performances and cultural showcases were featured on the program, reflecting the festival’s multicultural spirit. A poetry segment by students from Thamer International Schools highlighted pride in heritage as a cornerstone of global identity, while one of the most symbolic performances came during the “Children of the World at Effat” segment, where youngsters from different backgrounds performed dances, illustrating unity beyond language and cultural differences.
More than 1,000 visitors attended over the three days, exploring the cultural exhibition and the “World in Effat” market, which featured interactive booths blending culture, creativity, and engagement.
The space brought together over 35 nationalities, with students showcasing traditional food, music, dance, and handicrafts representing their respective cultures.
Among the participants, Elham Riyad, a second-year Effat University student, described the Syrian booth as a space of cultural expression and connection. “The Syrian booth represents our history, traditions, and identity by showcasing elements such as traditional food, art, and customs.
“It allows visitors to experience Syrian culture in an interactive way, beyond what they may already know. For me, it is also a meaningful opportunity to present my heritage and share the story of Syria with pride and authenticity,” she said.
Bayan Abdullah, a business student representing Morocco, emphasized the collaborative nature of the festival. “We all came together to represent our countries through our own traditions. I am showcasing Moroccan sweets and tea, which reflect our heritage and hospitality.
“With students from different nationalities taking part, the experience allows us not only to present our cultures but also to explain their meaning and connect with visitors in a more personal and educational way.”
In parallel, the festival placed emphasis on sustainability through the initiative “Pause for a Better Planet: Inclusive Design Challenge and Sustainable Recycling,” delivered in collaboration with Saudi Motorsport Company.
The initiative highlighted student-driven ideas to address environmental challenges and reinforce the role of universities in fostering social impact.
The festival also included commercial stalls offering clothing, perfumes, handbags, and handcrafted products, alongside live cooking demonstrations led by a chef who engaged visitors in interactive culinary sessions.
“Cooking, for me, is about bringing people together through simple, hands-on experiences,” chef Amal Al-Safadi said.
“During the sessions, I wanted visitors to not only watch but also participate, ask questions, and feel involved in the process. It is about turning recipes into interaction and creating a space where food becomes a language of connection, culture, and creativity.”
Al Aboud, whose daughter took part in the market area, said: “Seeing my daughter represent Jordan in this way has been truly emotional. She is sharing her culture, traditions, and identity with such confidence, and it makes me proud to see her act as a young ambassador of her country in a diverse international setting.”
