JEDDAH: The Small and Medium Enterprises General Authority, in cooperation with the Ministry of Sport, is hosting Sports Week from Feb. 1 to 5.

The event is part of the authority’s initiatives to support and empower SMEs and entrepreneurs in promising sectors, the Saudi Press Agency reported on Wednesday.

Sports Week comes amid the rapid growth of the sports sector in the Kingdom, offering opportunities for SMEs and entrepreneurs to engage in sector-related activities and support income diversification.

The event will be held at the SME support centers in Riyadh, Madinah, Jeddah and Alkhobar, featuring panel discussions and consultative sessions on sports investment, innovation, finance and operations.

Deputy Minister of Sport Bader Al-Kadi, along with senior officials and leaders from the sports sector, will attend the sessions.

Representatives from government and private entities, sports clubs and companies specializing in sports investment, innovation, financing and operations will also take part, alongside sector experts and stakeholders.

Discussions will focus on opportunities within the sports sector, the role of SMEs in related activities and services, prospects for collaboration with sports clubs and organizations, and the economic potential of major sporting events.

The authority invites SME owners and entrepreneurs to register for Sports Week via monshaat.gov.sa/ar/node/431617.