Saudi Arabia nears 2030 tourism target as visitor numbers hit 122m in 2025

Elephant Rock in AlUla is one of Saudi Arabia’s most iconic tourism attractions. Getty
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Updated 22 January 2026
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Saudi Arabia nears 2030 tourism target as visitor numbers hit 122m in 2025

JEDDAH: Saudi Arabia is getting closer to its 2030 tourism target after it welcomed an estimated 122 million visitors in 2025, a 5 percent annual increase, according to preliminary official data.

The milestone marks a significant step toward Vision 2030’s target of 150 million annual visitors. It comes as total tourism spending reached an estimated SR300 billion ($81 billion), up 6 percent from 2024, underscoring the sector’s growing economic impact, according to the Ministry of Tourism.

The development reflects strategic investments in global destination projects, visa reforms, and expanded hospitality infrastructure that underpin Vision 2030’s drive to diversify the economy and position the Kingdom as a leading tourism hub.

 

 

The Minister of Tourism Ahmed Al-Khateeb highlighted the achievement on X, thanking Saudi Arabia’s leadership for their support, which he said “delivered another year of record performance and sustained growth.”

He added: “These preliminary figures, unveiled at WEF26 (World Economic Forum 2026), underscore a clear reality: Saudi tourism is no longer an emerging story. It is a growth engine, building investor confidence, shaping global demand, and unlocking long-term opportunity at scale.”

 

 

In 2024, the Kingdom welcomed 116 million tourists, exceeding its annual visitor target for the second consecutive year, according to the Ministry of Tourism’s statistical report released in June. 

The total comprised 29.7 million inbound visitors, marking an 8 percent year-on-year increase, and 86.2 million domestic trips, up 5 percent from 2023.

After surpassing its original 100 million visitor target six years ahead of schedule in 2023, the Kingdom revised its tourism ambitions, setting a new goal of 150 million annual tourists by 2030, including 70 million international visitors and 80 million domestic tourists.

Tourism currently accounts for 18 percent of global gross domestic product and 5 percent of the Kingdom’s GDP, Minister Al-Khateeb said, according to the Saudi Press Agency.

Speaking at a session titled “AI and the Future of Tourism” during the ninth Future Investment Initiative conference in October, Al-Khateeb said: “We aspire to double that figure within the next five years, which will represent 10 percent of total jobs.”

The minister highlighted the rapid transformation of the Kingdom’s tourism landscape, driven by the expansion of new segments such as entertainment, sports, culture, and conferences, events, and exhibitions. 


Kuwait to boost Islamic finance with sukuk regulation

Updated 05 February 2026
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Kuwait to boost Islamic finance with sukuk regulation

  • The move supports sustainable financing and is part of Kuwait’s efforts to diversify its oil-dependent economy

RIYADH: Kuwait is planning to introduce legislation to regulate the issuance of sukuk, or Islamic bonds, both domestically and internationally, as part of efforts to support more sustainable financing for the oil-rich Gulf nation, Prime Minister Sheikh Ahmad Abdullah Al-Ahmad Al-Sabah said on Wednesday.

Speaking at the World Governments Summit in Dubai, Al-Sabah highlighted that Kuwait is exploring a variety of debt instruments to diversify its economy. The country has been implementing fiscal reforms aimed at stimulating growth and controlling its budget deficit amid persistently low oil prices. Hydrocarbons continue to dominate Kuwait’s revenue stream, accounting for nearly 90 percent of government income in 2024.

The Gulf Cooperation Council’s debt capital market is projected to exceed $1.25 trillion by 2026, driven by project funding and government initiatives, representing a 13.6 percent expansion, according to Fitch Ratings.

The region is expected to remain one of the largest sources of US dollar-denominated debt and sukuk issuance among emerging markets. Fitch also noted that cross-sector economic diversification, refinancing needs, and deficit funding are key factors behind this growth.

“We are about to approve the first legislation regulating issuance of government sukuk locally and internationally, in accordance with Islamic laws,” Al-Sabah said.

“This enables us to deal with financial challenges flexibly and responsibly, and to plan for medium and long-term finances.”

Kuwait returned to global debt markets last year with strong results, raising $11.25 billion through a three-part bond sale — the country’s first US dollar issuance since 2017 — drawing substantial investor demand. In March, a new public debt law raised the borrowing ceiling to 30 billion dinars ($98 billion) from 10 billion dinars, enabling longer-term borrowing.

The Gulf’s debt capital markets, which totaled $1.1 trillion at the end of the third quarter of 2025, have evolved from primarily sovereign funding tools into increasingly sophisticated instruments serving governments, banks, and corporates alike. As diversification efforts accelerate and refinancing cycles intensify, regional issuers have become regular participants in global debt markets, reinforcing the GCC’s role in emerging-market capital flows.

In 2025, GCC countries accounted for 35 percent of all emerging-market US dollar debt issuance, excluding China, with growth in US dollar sukuk issuance notably outpacing conventional bonds. The region’s total outstanding debt capital markets grew more than 14 percent year on year, reaching $1.1 trillion.