Where We Are Going Today: Forn Wa Saj

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An assortment of house specials maneesh at Forn Wa Saj. (@fornwasaj on Instagram)
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Akkawi cheese manoosha at Forn Wa Saj. (@fornwasaj on Instagram)
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Pesto halloumi manoosha at Forn Wa Saj. (@fornwasaj on Instagram)
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Zaatar manoosha at Forn Wa Saj. (@fornwasaj on Instagram)
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Updated 12 December 2025
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Where We Are Going Today: Forn Wa Saj

If you live in this part of the world, then you know exactly what it feels like to wake up on a Friday morning with your friends or your family yearning for a good manoosha and a cup of hot karak tea. Choosing the right place, however, can be quite the task.

With so many manaeesh restaurant options on the market, it gets difficult to differentiate between the good and the bad, the classic traditional and the “modern twist” that is just trying too hard.

Forn Wa Saj, in both Riyadh and Jeddah, is somewhat in between.

They have your classic akkawi, zaater, lahmah bel ajeen and others, but they also include some wildcard house specials such as a pesto halloumi, pepperoni and even a pumpkin spread.

Their lahmah bel ajeen is a great option; it is flavorful and contains just the right amount of tanginess.

For zaatar fans, its flavor is good — perhaps the zaatar labneh would have been a better option.

For the house specials, there were some hits and misses. Esh albulbul (mixed cheese with labneh and honey) is for sure a success. The balance of sweet, creamy and slightly salty is excellent.

Both the musakhan and falafel manaeesh are pretty good but could use some minor adjustments — the musakhan is great quality chicken but you might wish for a bit less tanginess, and the falafel just need more falafel.

Overall, Forn Wa Saj is a good choice for your weekend breakfast. It may not blow you away but will leave you satisfied.

The portion sizes are pretty generous, and although the prices are a bit high, they are average among the more “modern” manaeesh restaurants.
 


Mini op-ed: Recognising a shift in how people relate to wellness, self-care

Updated 05 March 2026
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Mini op-ed: Recognising a shift in how people relate to wellness, self-care

DUBAI: I have spent nearly a decade working in the beauty industry in Saudi Arabia and the UAE, and Ramadan always has a way of prompting change; in habits, in priorities, and in the routines people have been carrying without question. Speaking from my own corner of the industry, one of these habits is often hair removal.

Saudi Arabia’s beauty and personal care market was valued at about $7.56 billion in 2025 and is set to grow to an estimated $8.03 billion in 2026. Within that growth, personal care encompassing the daily (sometimes unglamorous) routines hold the largest share. But market size alone does not tell the full story. A study conducted at King Abdulaziz University Hospital, Jeddah, found that three quarters of Saudi women experienced complications from temporary hair removal methods, including skin irritation, in-grown hairs and hyperpigmentation. A separate 2025 study published in the Majmaah Journal of Health Sciences found that laser hair removal was both the most considered and most commonly undergone cosmetic procedure among Saudi respondents, yet dissatisfaction with cosmetic procedure outcomes was reported by nearly half of all participants. The numbers point to a gap not in demand, but in results. 

When I launched a specialized electrolysis practice in the UAE in 2016, it was with a clear gap in mind; safe, regulated, permanent hair removal for the region’s specific needs. The range of hair types here and the prevalence of conditions such as polycystic ovary syndrome, or PCOS, demanded a method that works across all of them.  Electrolysis is the only method recognized by the US Food and Drug Administration and American Marketing Association as achieving true permanent results, regardless of hair color or type. 

Despite this, awareness in Saudi Arabia remains limited. Part of this is familiarity, laser has dominated the conversation for years, and electrolysis, which requires more sessions and a licensed electrologist’s precision, has struggled to break through. Part of it is education. Many clients who come to us have never heard of electrolysis; they come because they have exhausted everything else. 

Right now, Saudi Arabia is in the middle of a genuine transformation in how people relate to wellness and self-care. The beauty market is maturing, consumers are asking harder questions of the brands they choose and Vision 2030 has not just shaped the economy, it has shaped how Saudis are showing up in their own lives. In that context, the idea of choosing permanence over repetition lands differently.
 
Mariela Marcantetti is a beauty industry entrepreneur based between Saudi Arabia and the UAE.