TOURISE 2025: Ronaldo endorses Saudi tourism strategy, praises Vision 2030 progress

“Everyone realized I was right when I moved to Saudi Arabia,” Cristiano Ronaldo said, underscoring his confidence in the country’s future. X/@TOURISEofficia
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Updated 11 November 2025
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TOURISE 2025: Ronaldo endorses Saudi tourism strategy, praises Vision 2030 progress

RIYADH: Saudi Arabia’s tourism ambitions are well-positioned for global success, according to football star Cristiano Ronaldo, who voiced strong support for the Kingdom’s development agenda during the TOURISE 2025 global forum. 

Organized by the Ministry of Tourism from Nov. 11 to 13, the forum aims to shape the future of global tourism by fostering growth and sustainability. The event brings together leading figures from key sectors intersecting with tourism, including technology, aviation, and entertainment. 

 

 

“Everyone realized I was right when I moved to Saudi Arabia,” Ronaldo said, underscoring his confidence in the country’s future. “I believe in the ambition and potential of Saudi Arabia’s development project.” 

Speaking at the forum, the Al-Nassr player highlighted his personal commitment to the Kingdom’s transformation. “I consider myself Saudi, and I help in different sectors,” Ronaldo said. “I moved to Saudi Arabia because I believe in its capabilities, and now everyone has discovered that I was right.” 

Ronaldo also expressed his desire to contribute to Saudi Arabia’s bid to host the 2034 FIFA World Cup. 

“I want to be part of Saudi Arabia’s efforts to host the World Cup,” he said, emphasizing his connection to the country’s tourism and cultural initiatives. “I love AlUla and the Red Sea project, and I believe in the tourism vision in the Kingdom.”  

Currently enjoying his time in Saudi Arabia, Ronaldo reflected on his future in football: “I enjoy every moment now, and when I talk about retirement, it could mean after two years.” 

The Portuguese star also praised Crown Prince Mohammed bin Salman, saying: “The Crown Prince has worked hard to elevate the Kingdom on a global level.” 

He reiterated his wish to continue contributing to the country’s broader transformation, describing it as “a big project in Saudi Arabia,” and reaffirmed his belief in the potential of the nation’s sports sector and development goals.   


Education spending surges 251% as students return from autumn break: SAMA

Updated 12 December 2025
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Education spending surges 251% as students return from autumn break: SAMA

RIYADH: Education spending in Saudi Arabia surged 251.3 percent in the week ending Dec. 6, reflecting the sharp uptick in purchases as students returned from the autumn break.

According to the latest data from the Saudi Central Bank, expenditure in the sector reached SR218.73 million ($58.2 million), with the number of transactions increasing by 61 percent to 233,000.

Despite this surge, overall point-of-sale spending fell 4.3 percent to SR14.45 billion, while the number of transactions dipped 1.7 percent to 236.18 million week on week.

The week saw mixed changes between the sectors. Spending on freight transport, postal and courier services saw the second-biggest uptick at 33.3 percent to SR60.93 million, followed by medical services, which saw an 8.1 percent increase to SR505.35 million.

Expenditure on apparel and clothing saw a decrease of 16.3 percent, followed by a 2 percent reduction in spending on telecommunication.

Jewelry outlays witnessed an 8.1 percent decline to reach SR325.90 million. Data revealed decreases across many other sectors, led by hotels, which saw the largest dip at 24.5 percent to reach SR335.98 million. 

Spending on car rentals in the Kingdom fell by 12.6 percent, while airlines saw a 3.7 percent increase to SR46.28 million.

Expenditure on food and beverages saw a 1.7 percent increase to SR2.35 billion, claiming the largest share of the POS. Restaurants and cafes retained the second position despite a 12.6 percent dip to SR1.66 billion.

Saudi Arabia’s key urban centers mirrored the national decline. Riyadh, which accounted for the largest share of total POS spending, saw a 3.9 percent dip to SR4.89 billion, down from SR5.08 billion the previous week.

The number of transactions in the capital settled at 74.16 million, down 1.4 percent week on week.

In Jeddah, transaction values decreased by 5.9 percent to SR1.91 billion, while Dammam reported a 0.8 percent surge to SR713.71 million.

POS data, tracked weekly by SAMA, provides an indicator of consumer spending trends and the ongoing growth of digital payments in Saudi Arabia. 

The data also highlights the expanding reach of POS infrastructure, extending beyond major retail hubs to smaller cities and service sectors, supporting broader digital inclusion initiatives. 

The growth of digital payment technologies aligns with the Kingdom’s Vision 2030 objectives, promoting electronic transactions and contributing to the nation’s broader digital economy.