Riyadh Season 2025 surpasses 2 million visitors

Rare creations from top global brands were showcased for the first time at The Jewellery Salon. (X/@RiyadhSeason)
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Updated 05 November 2025
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Riyadh Season 2025 surpasses 2 million visitors

  • Visitors have flocked to new and returning zones such as Al-Suwaidi Park and The Groves
  • Season has further expanded its cultural and commercial appeal with international exhibitions including Ana Arabia and Jewellery Salon

RIYADH: Riyadh Season 2025 has welcomed more than 2 million visitors since its launch on Oct. 10, the chairman of the General Entertainment Authority, Turki Alalshikh, announced on Wednesday.

The milestone underscores the festival’s growing global prominence as one of the world’s leading entertainment events, he added.

Since opening, the season has staged a number of major international attractions, including the Kings Cup MENA, which gathered top content creators and influencers from across the Middle East and North Africa, and Power Slap 17, featuring global stars of the sport.

Visitors have also flocked to new and returning zones such as Al-Suwaidi Park and The Groves, both offering high-end experiences.

The season has further expanded its cultural and commercial appeal with international exhibitions including Ana Arabia and Jewellery Salon.


Najran farmers find sugarcane cultivation viable, promising lucrative economic returns

Updated 07 December 2025
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Najran farmers find sugarcane cultivation viable, promising lucrative economic returns

  • Najran's mountainous parts are blessed with temperate climate and abundant water resources, suitable for sugarcane production

NAJRAN: Farmers in Saudi Arabia's southwestern region of Najran have found that sugarcane production is a viable enterprise, the Saudi Press Agency (SPA) has reported.

One farmer, Ibrahim Shakwan, confirmed to SPA the success of his 7.3-hectare sugarcane farm and noted "growing regional interest due to its high productivity and lucrative economic returns."

Najran was chosen as a trial area for sugarcane production owing to the temperate climate, diverse soils, and abundant water resources in its mountainous parts. The experiment is in line with Saudi Vision 2030, which calls for enhancing food security and self-sufficiency.

Others regions in the Kingdom's southwest, such as Jazan, Asir and Baha, have similar features as Najran. 

Sugarcane is easily propagated via cuttings that yield a high number of plantable pieces. (SPA)

Sugarcane is easily propagated via cuttings that yield a high number of plantable pieces. Planting occurs primarily in the summer, although seedlings can be planted year-round. 

Effective cultivation methods include selecting disease-resistant varieties, proper soil preparation, and balanced irrigation and fertilization, according to the report.

The crop is harvested approximately eight months after planting, with fertilization ending three months before and irrigation ceasing 20 days prior to harvest to boost sugar concentration and improve juice quality, which is rich in natural sugars, vitamins, and minerals.

Several countries in the Middle East have long been growing sugarcane, with Egypt and Iran as key producers. 

Botanists believe sugarcane was first cultivated 10,000 years ago in what is now New Guinea in the southwest Pacific Ocean, where the environment is humid, according to an article titled Sugar Please, published in the Aramcoworld magazine in 2012.