ISLAMABAD: Airlink Communication, a Lahore-based Pakistani smart gadgets manufacturer, will be opening the nation’s first Apple-authorized reseller store in Lahore this year, a Pakistani brokerage and market research firm said this week.
The announcement came during a corporate briefing by Airlink Communication, which manufactures, distributes and retails smart phones, TVs and wearables, attended by officials of the Topline Securities brokerage and market research firm.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, best known for its software, online services and consumer electronics, including iPhone, iPad, Apple Watch, Mac and Apple TV.
“Airlink plans to open Pakistan’s first ever Apple retail store by the end of 2025, along with a Xiaomi retail outlet, in Dolmen Mall Lahore,” Topline Securities shared on X, citing the Airlink management.
Apple has clarified that the planned outlet will be an Apple-authorized reseller store operated by Airlink Communication, not an Apple-owned retail store.
The development comes weeks after Apple launched its much-awaited iPhone 17, which the US tech giant said has a brighter, more scratch-resistant screen and a better front camera.
In Pakistan, iPhones remain aspirational products for many consumers not only because of their built quality and software support, but also as “social status symbols.”
In September 2024, GNEXT Technologies, Apple’s authorized distributor for Pakistan, tapped Airlink Communication as its premium reseller partner in the country.
“This strategic appointment aims to significantly expand the availability of Apple products through structured retail channel coverage,” Airlink Communication said at the time.
“This will ensure that customers have convenient access to a wide range of Apple products, including iPhones, iPads, MacBooks, Apple watches and accessories.”
