Burjeel Holdings to showcase next-gen healthcare innovation at Global Health Exhibition 2025

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Updated 23 October 2025
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Burjeel Holdings to showcase next-gen healthcare innovation at Global Health Exhibition 2025

Burjeel Holdings, a leading super-specialty healthcare services provider in the MENA region, is set to highlight the future of intelligent, compassionate healthcare at the Global Health Exhibition 2025, taking place from Oct. 27 to 30 at the Riyadh Convention and Exhibition Center, Malham. Under the theme “Care meets Intelligence — World-Class Healthcare for the Kingdom,” Burjeel Holdings will showcase how innovation, advanced technology, and patient-centered care are converging to shape world-class healthcare in Saudi Arabia. Artificial intelligence will feature prominently among the group’s key pillars, reflecting its focus on enhancing patient outcomes, improving clinical efficiency, and supporting the Kingdom’s Vision 2030 transformation goals.

Spotlight on innovation

At Booth No. H2 S10, Burjeel Holdings will showcase how human intelligence and technological advancements are merging to deliver better patient outcomes and experiences. The booth will feature a connected ecosystem of intelligent healthcare solutions that demonstrate how clinical expertise and advanced systems come together to enhance the quality, accessibility, and personalization of care.

Among the highlights is the “AI for Life” pavilion, where visitors can explore how AI-powered solutions are transforming patient engagement, clinical decision-making, and operational efficiency across Burjeel Holdings’ network. Developed in collaboration with global technology partners, these innovations reflect the group’s broader vision of uniting data, compassion, and precision to make healthcare smarter, more efficient, and deeply personal.

The key innovations on display include advanced patient engagement and clinical support platforms that bring empathy and intelligence to doctor–patient interactions. Other solutions, such as the Clinical AI Agent, demonstrate how intelligent systems can streamline workflows, enhance clinical decision-making, and improve continuity of care.

The group will launch a suite of wellness and disease management platforms at the exhibition, designed to extend personalization and precision across broader aspects of care. These upcoming solutions leverage biomarker insights, remote monitoring, and guided virtual therapy to support lifestyle optimization, chronic disease management, and mental well-being, empowering individuals to take proactive control of their health.

Through PhysioTherabia, the largest physiotherapy and wellness network in the Kingdom, Burjeel Holdings will also unveil a new AI-powered digital health platform focused on musculoskeletal care, pain management, and well-being.

In line with Saudi Arabia’s Vision 2030, Burjeel Holdings continues to strengthen its presence in the Kingdom through collaborations that advance local capabilities and accessibility. The group is expected to announce new partnerships with public and private entities aimed at expanding insurance coverage, enhancing clinical expertise, and accelerating the delivery of advanced care.

The group’s growing presence in Saudi Arabia highlights its role as an active contributor to the Kingdom’s evolving healthcare landscape. “Our continued expansion in Saudi Arabia underscores Burjeel Holdings’ long-term commitment to supporting the Kingdom’s healthcare transformation. As a trusted partner, we are focused on building capacity, advancing innovation, and enhancing access to world-class care. The Global Health Exhibition provides an opportunity to demonstrate how intelligence and compassion converge to shape a smarter, more sustainable healthcare future in line with Vision 2030,” said Safeer Ahamed, Co-CEO of Burjeel Holdings.

Since starting operations in the Kingdom, the group’s brands, including PhysioTherabia, PhysioTrio, the Specialist Physiotherapy Center in Makkah and Al-Kalma, have established a growing network of 31 wellness and mental health centers serving communities across Saudi Arabia. The group will soon open two new day surgery centers in Riyadh and Alkhobar, offering world-class outpatient and same-day surgical care closer to home.

Beyond its expanding presence in Saudi Arabia, Burjeel Holdings will also spotlight its advanced complex care programs and capabilities, spanning oncology, transplant surgery, fetal medicine, and robotic-assisted procedures.


Preventive care: rethinking everyday health in Saudi Arabia

Updated 10 December 2025
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Preventive care: rethinking everyday health in Saudi Arabia

In Saudi Arabia, a quiet revolution is reshaping the way people think about health. It is not happening in operating rooms or emergency wards — it is unfolding in homes, schools, and communities. It is imperative we ask ourselves: what if health began long before the doctor’s visit? What if the most powerful interventions were the ones we made every day — at home, at school and in our communities?

This philosophy is at the heart of Haleon’s work in Saudi Arabia, where the consumer healthcare company is helping redefine what it means to be healthy. It is not just about curing illness; it is about preventing it. It is not just about access; it is about empowerment. And it is not just about innovation; it is about inclusion.

Prevention as a national imperative

Saudi Arabia’s Vision 2030 and its Health Sector Transformation Program have placed preventive care at the center of the national strategy. This is not just policy — it is a paradigm shift. From chronic disease management to oral hygiene education, the Kingdom is investing in initiatives that help people stay healthy, not just get treated.

This shift is especially critical in a region where lifestyle-related conditions like diabetes, heart disease, and obesity are on the rise. By promoting healthier habits and early intervention, Saudi Arabia is not only improving individual outcomes, it is reducing long-term strain on hospitals and clinics.

From awareness to action

Health literacy remains one of the most overlooked barriers to better outcomes in the pursuit toward preventive health, with low health literacy associated with 2.8 times higher health costs per person. By focusing on everyday habits, Haleon is shifting the narrative from reactive care to proactive wellness.

Darśana Nair, general manager of Haleon Saudi Arabia, said: “When people understand their health, they’re empowered to protect it.”

This belief drives Haleon’s broader investment in wellness, including its Pain Management Institute, a resource hub for both professionals and patients navigating chronic pain. With 70 percent of its Saudi business dedicated to over-the-counter products, Haleon is championing accessible, preventive care that meets people where they are.

Inclusivity as a strategy

Haleon’s commitment to health equity is evident in its outreach; the company ensures that no community is left behind. Arabic-language materials and culturally tailored programs make health information more relevant and actionable, breaking down barriers and building trust.

Global roots, local impact

Headquartered in Jeddah, Haleon has built a workforce that is nearly 50 percent Saudi nationals and invested in local manufacturing, including the production of Panadol in the Kingdom. This localization strategy strengthens supply chains, supports job creation, and aligns with Saudi Arabia’s broader goals for industrial growth and economic resilience.

“Our collaboration with the Ministry of Investment to localize Panadol manufacturing is just one example of how we support job creation, industrial growth, and supply chain resilience,” said Nair. “By promoting prevention and self-care, we also help reduce the long-term burden on hospitals and make the healthcare system more sustainable for everyone.”

A new era of everyday health

Haleon’s work in Saudi Arabia is more than corporate strategy — it is a vision for the future. “We believe that better everyday health is possible for everyone,” Nair said. “Working alongside our partners and communities, we are proud to support Saudi Arabia’s vision for the future.”

  • The writer, Darsana Nair, is general manager at Haleon.