Genesis drives spirit of style at Riyadh Fashion Week 2025

Genesis, renowned for pioneering the future of sophisticated, design-led mobility, is the strategic automotive partner of Riyadh Fashion Week 2025, taking place from Oct. 16 to 21.
Throughout the week, Genesis is playing an integral role in elevating the guest experience. The brand is providing 100 vehicles to transport VIPs, celebrities, and invited guests, ensuring a seamless and luxurious journey that reflects Genesis’ spirit of refinement and comfort.
As a Korean design-focused brand, Genesis has introduced fascinating models that embody “athletic elegance,” including the G70, the G80 midsize sedan and the G90 flagship sedan, as well as the GV70, GV80 and GV80 Coupe. With Genesis distributors based throughout the Middle East and Africa region, Genesis is present with standalone showrooms in the region, with plans to expand further into the MEA region in the near future. 
Riyadh Fashion Week is the official fashion platform of Saudi Arabia, initiated by the Fashion Commission under the Ministry of Culture. Since its debut in 2023, it has grown into a defining moment in the global fashion calendar, offering a powerful stage for Saudi and international designers to share their vision with the world.